GLOBAL MARKET ASSESSMENT FOR HANDICRAFTS

GLOBAL MARKET

ASSESSMENT FOR

HANDICRAFTS

VOLUME I

FINAL DRAFT

JULY 2006

This publication was produced for review by the United States Agency for International Development.

It was prepared by Ted Barber and Marina Krivoshlykova of Development Alternatives, Inc.

GLOBAL MARKET

ASSESSMENT FOR

HANDICRAFTS

VOLUME I

FINAL DRAFT

The authors�� views expressed in this publication do not necessarily reflect the views of the United

States Agency for International Development or the United States Government.

FOREWORD

This paper was written as part of the Accelerated Microenterprise Advancement Project (AMAP)

Business Development Services Knowledge and Practice (BDS K&P) research initiative. The AMAP

BDS initiative��s major objective is ��integrating micro and small enterprises into productive value

chains to create wealth in poor communities.��

The research draws on experience and insights from:

?

Interviews with leading handicraft buyers in the United States, the European Union, and the

Caribbean, including importers and retailers currently sourcing from Haiti, those who have done

so in the past, and those who source handmade products from other destinations;

?

Interviews with market experts, such as product development consultants, designers, enterprise

development consultants, and marketing specialists who work with handicraft producers in

developing countries;

?

Discussions with market experts and USAID at a roundtable conducted in Washington, D.C., on

April 12, 2006; and

?

Existing literature on the handicraft market and home accessory industry.

This study provides an overview and analysis of the global market for handicrafts and the key trends

that affect producers in developing countries, with the ultimate objective of offering practical

recommendations for the Haitian handicraft sector. This paper represents Volume I of the Global

Market Assessment for Handicrafts study and includes Chapters I and II. Chapter I covers the global

market for handicrafts and key industry trends and Chapter II focuses on the end-market opportunities

for Haitian products. The document is accompanied by a video: Handmade in Haiti: The Perspective

of Global Buyers, which presents an overview of the U.S. market for handicrafts and buyer

perspectives on Haitian handicraft products.

Volume II of this study (Chapters III�CV), to be prepared jointly by DAI and ACDI/VOCA, focuses on

the supply-side constraints to Haitian handicrafts and offers recommendations for the development of

a competitive strategy.

This paper benefited from the intellectual guidance of Jeanne Downing at USAID and was prepared

under the technical supervision of Lara Goldmark of DAI. Annex I lists the many experts and buyers

kind enough to share their time with the authors. In addition, the following roundtable participants

deserve special recognition: Emiliano Duch, Randy Eller, Karen Gibbs, Colleen Pendleton, Guillermo

Ricarte, and Alden Smith.

FOREWORD

III

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