GROUP PROFILE - OTB
[Pages:27]GROUP PROFILE
07/05/2018
OTB
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GROUP OVERVIEW
OTB is an international fashion group, consisting of iconic brands Diesel, Maison Margiela, Viktor&Rolf, Marni, Paula Cademartori, and state-of-the-art companies Staff International and Brave Kid.
Founded and chaired by Renzo Rosso, the group embodies his entrepreneurial spirit.
OTB is dedicated to pushing the boundaries of fashion and lifestyle, offering a portfolio of globally recognized brands to a new breed of consumers those who challenge traditional perceptions and believe in individuality and authenticity.
Our mission, in the words of Renzo Rosso, is to "build not the biggest, but the most alternative fashion group." Standing for "Only The Brave," even the name OTB echoes the group's vision and values.
0T7/h0e5/2G01r8oup > Group Overview
OTB
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After creating Diesel in 1978, Renzo Rosso acquired complete control of the brand in 1985, surrounding himself with an international team of designers, and turning Diesel into a globally recognized brand.
In the early 2000s, he started building a portfolio of iconic fashion brands and one-of-a-kind companies.
In 2000, he acquired Staff International, a symbol of Made in Italy, which holds production and distribution license agreements with brands including Dsquared?, Just Cavalli,
0T7/h0e5/2G01r8oup > History
HISTORY
OTB
Maison Margiela (and its contemporary line MM6), Marni Men, and Vivienne Westwood.
In 2002, Renzo Rosso became majority shareholder of Maison Margiela.
In 2008, Viktor&Rolf joined the group, followed by Marni in 2013 and by Paula Cademartori in 2016.
In 2011, Brave Kid was created, capitalizing on 30 years of experience in childrenswear production and distribution. Today the company holds license agreements with Diesel, Marni, Dsquared?, John Galliano, and Trussardi Junior.
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Renzo Rosso founds the brand
Diesel
KEY MILESTONES
OTB becomes majority shareholder of
The group Only The Brave is created
Renzo Rosso acquires
Only The Brave opens its new headquarters
built on the principles of eco-compatibility
OTB engages in the restoration of Venice's Rialto Bridge
1978 1985
2000
2002
2008
2010
2011
2012
2013
2016
Only The Brave becomes majority shareholder of
Only The Brave becomes majority
shareholder of
Renzo Rosso takes full control of
The Only The Brave Foundation, a not-for-profit organization, is born
is created
Only The Brave changes its name to
OTB acquires
0T7/h0e5/2G01r8oup > Key Milestones
OTB
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GROUP ORGANIZATION
0T7/h0e5/2G01r8oup > Group Organization
OTB
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OUR MISSION IS TO BUILD BRANDS FOR A NEW BREED OF CONSUMERS
ENABLING DEVELOPMENT CHALLENGING CONVENTION
FOSTERING CREATIVITY
0T7/h0e5/2G01r8oup > Mission
Unique and daring, iconic and innovative, we assemble like-minded brands appreciated by savvy and unconventional individuals who express themselves through fashion.
As a corporate group, we provide resources to facilitate the long-term growth of our brands and companies, while contributing to the social and economic dynamics in the countries where we operate.
Creativity is at the heart of everything we do. That's why we approach things differently, create a culture of innovation, and consistently inspire and cultivate creative minds.
OTB
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A DIVERSE BRAND PORTFOLIO
EXTENSIVE PRODUCTION KNOW-
HOW
A GROUP WITH STRONG COMPETENCIES
A WIDE DISTRIBUTION NETWORK
0T7/h0e5/2G01r8oup > Competencies
OTB
INNOVATIVE MARKETING CAPABILITIES
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DIESEL
Diesel has long been a leading pioneer in denim and casual fashion, known for leading the trends in the industry while retaining its DNA. In recent years Diesel has evolved into the world of premium casual wear, a true alternative to the established luxury market.
Through its journey, Diesel's philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that stands for passion, individuality and self-expression.
Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. Brand lineup includes Diesel, Diesel Black Gold and Diesel Kid.
Diesel is not just about apparel and denim: it's a lifestyle, which has been interpreted through partnerships with industry leaders to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L'Or?al) and a complete Living Collection (furniture with Moroso, lighting with Foscarini, kitchen with Scavolini, tableware with Seletti, wooden flooring with Berti, ceramic tiles with Iris).
Diesel is a truly global company, present in more than 80 countries with 5,000 points of sale, including over 275 monobrand stores.
0O7/u05r/2C0o18mpanies > Diesel
OTB
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