Menu Forecast: 2020 and Beyond

Menu Forecast: 2020 and Beyond

Nancy Kruse, The Kruse Company

Lizzy Freier, Technomic, Inc.

Menus 2020: Introduction

Restaurateurs are bombarded by info, inputs Challenge: Sort through hype and hoopla

Opportunity: Identify foods and flavors with appeal

Objective: Put trends to work in your operation for your customers and your bottom line

2

Menu Size Relatively Stable; Deeper Dive Reveals Volatility

Five-year item count change

Add-On +32.5%

Kids Menu +15.4%

Adult Beverage 4.3%

Nonalcohol Beverage

+3.3%

Dessert -0.6%

Entree -3.4%

Source: Technomic Ignite menu data

Appetizer -3.7%

Senior Menu -12.2%

Side +3.2%

Overall -1.2%

3

Action Shifts to LTOs, Specials and Add-Ons

23 Entree Categories

18 Appetizer Categories

3 YOY

Source: Technomic Ignite menu data

6 YOY

Five-Year LTO Change

+63.9%

4

Menus 2020 Agenda

Health Asian Middle Eastern The Next Big Thing

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