IF 1101 Communication, Culture, and Technology



THE UNIVERSITY OF TEXAS AT EL PASO

DEPARTMENT OF COMMUNICATION

COMM 3338: INTEGRATED MARKETING COMMUNICATIONS

(FALL 2018) (3 Credits) (CRN: 11999)

[IF YOU DO NOT ATTEND THE FIRST FACE-TO-FACE CLASS ON JANUARY 19, 2018, YOU WILL BE DROPPED.]

Class Time: FRIDAYS: 12:00-13:45

Classroom: COTTON MEMORIAL 207 (WE WILL MEET AT MAIN LIBRARY 204A ON AUGUST 31, 2018)

Class Structure: This is a hybrid class which requires you to complete a one-hour self-guided learning module before you attend each weekly face-to-face class (2 hours).

e-Course Packet:

[Class materials will also be sent via the class email list. Please check your preferred email account regularly. If you prefer an alternative/non-UTEP email, please let me know ASAP to update my distribution list.]

INSTRUCTOR:

Dr. Kenneth C. C. Yang

Email: cyang@utep.edu

Office Phone: 1-915-747-6517

Office: Room 208, Quinn Hall

Office Hours: Virtual Office Hours: THURSDAYS: 9:00 am to 3:00 pm (via email cyang@utep.edu)

Face-to-Face Office Hours: FRIDAYS: 7:45-9:30 at Quinn Hall 208

Email consultation is also welcome. Email me any questions if you cannot drop by my office and prefer an asynchronous mode of

communication

OUR EMBEDDED LIBRARIAN:

Mr. Jacob Galindo

Instruction Librarian

University of Texas at El Paso

Library Room 216

Tel. 915-747-6702

COURSE OVERVIEW:

This course is designed to help you understand the notion of integrated marketing communications (IMC) after more than decades of development. This course emphasizes important concepts and skills in assisting you to plan, implement, and assess a successful IMC campaign. We will emphasize the logic/rationale/strategic side of developing an IMC campaign. As a continuation course of COMM. 2330 (a pre-requisite for COMM. 3338), this course provides a thorough understanding of IMC in terms of its concepts, components, strategy formulation, campaign planning and assessment of different IMC campaigns to appreciate many of IMC best practices. This course is designed to offer you a solid theoretical foundation, complemented with assessing, critiquing, and recommending improvements to a real-world award-winning IMC campaign.

PEDAGOGICAL APPROACH:

• This course will use a team-based learning (TBL) approach (Please watch the video to see the pedagogy: [] that will help students to become familiar with a collaborative working environment in the advertising industry. The TBL approach will help motivate students to work in a small group setting and to collaborate with each other in the self-learning process.

• Specifically, the class will emphasize self-learning, group collaboration, information-literacy skills, oral presentation techniques, critical thinking abilities, and scenario-based problem-solving capabilities. These skills are useful for you to succeed in your future career in the advertising/IMC industry.

• Please make sure that you have previewed the course contents before each session. You are required to complete the one-hour self-learning session BEFORE attending each class. We will begin each class with a short readiness assurance test to make sure that you have completed the self-learning module.

COURSE OBJECTIVES:

It is expected that you will become knowledgeable about the following aspects of IMC:

( Understanding the notion of IMC and its role in modern marketing communications;

( Becoming familiar with different IMC components, such as public relations & publicity, sales promotion, cause-related marketing, public relations, event marketing, sponsorship, and emerging media advertising;

( Acquiring the ability to assess, critique, and recommend improvements to an existing award-winning IMC campaign;

• Essential information literacy skills to help strategy-based decision-making;

( A preparation for careers in the integrated marketing communication industry as theory guides practice.

COURSE STRUCTURE:

This 3-hour hybrid class will be organized using the following structure:

|ONLINE SELF-GUIDED LEARNING SESSION (1 HOUR) |Complete the one-hour self-learning module in your e-Course packet before attending each face-to-face class. You will be tested before the lecture |

| |begins. |

|FACE-TO-FACE SESSION (2 HOURS) (LOCATION: COTTON MEMORIAL 207) |

|12:00-12:20 |Pre-Lecture Quiz |

|12:20-13:00 |Lecture and Review |

|13:00-13:45 |Case Study/Problem-Solving Activities/Presentations |

| |

|7:45-9:30 (Fridays) |Face-to-Face Consultation (if needed) [Location: Quinn Hall 208] |

|9:00-15:00 (Thursdays) |Virtual Office Hours via Email at cyang@utep.edu |

REQUIRED READING MATERIALS:

• Belch, George E., & Belch, Michael A. (2018). Advertising and promotion: An integrated marketing communications perspective (11th ed.). Boston: McGraw-Hill. [ISBN/ISSN: 978-1-259-54814-7] [Abbrev. Belch & Belch] [Available at the UTEP University Bookstore]. [The same book was used in COMM. 2330 last fall. An international edition is fine as long as the table of contents contains the same topics as in this edition. Please check the table of contents () to ensure that you are reading the same chapter and topics.] (Price of the book: USD$312.67. Cheaper options are available. Please check the link above.) [Reading the assigned chapters before the class is essential for you to understand the slides, lectures, and a variety of class activities. The slides are not meant to replace the textbook and do not contain all information from the book chapters.][UTEP Library carries an older edition of this book. Please read the assigned chapter(s).]

• Electronic Course Packet in USB flash drive. [Please bring a 16GB USB flash drive to the first day of the class. We will transfer electronic course packet to your device the first day of the class.]

• Google Drive E-Course Packet Link:

• Handouts and other supplementary materials [Please make sure you check your preferred email account regularly for any course materials. Make sure you bring these course materials to each class.]

LEARNING OUTCOME ASSESSMENT/GRADING:

1. Two exams (200 points): 100 points each exam. Exam schedules are confirmed and are not subject to change. Make-up exam, if allowed, will be essay questions only. The exams will test your understanding of IMC theories, concepts, and terms that we go over in this course. Exams are not accumulative in terms of what will be tested.

2. Individual or group in-class assignments (500 points) (Abbrev. AS): A total of 10 in-class assignments (50 points each) will be given throughout the semester. These assignments include quizzes, pop quizzes, video case discussions and oral presentations, case studies, project presentations, peer evaluation, etc. Activities will be assigned and completed only in class. No make-up for this component (except that the pre-lecture assignments are due at the beginning of the class that can be submitted via email if and only if you are not able to attend the class). You need to complete most of these in-class assignments in class. If you anticipate a lot of absences due to various personal or business obligations, please consider taking COMM. 3338 later. The course is offered regularly in Fall and Spring. My experience teaching this class is that you will fail this class if you miss a lot of classes. Pre-lecture assignments need to be typed and printed and will be collected at the beginning of each class.

3. Group IMC Campaign Assessment and Improvement Project (200 points) (100 points for the written report and 100 points for the group Powerpoint oral presentation): A 10-page (double-spaced, 12 points, Time New Roman font) written assessment and improvement recommendations for an existing IMC campaign will be required. Students will apply what they have learned in this class to assess/critique/improve the planning, strategy formulation, implementation, and effectiveness of an assigned IMC campaign. See detailed project guidelines in the syllabus. Submit e-copy for all projects. Late submission, even if accepted, is subject to 20% per day deduction regardless of your reasons.

4. Class Q&A participation (100 points): Each student is required to ask FIVE questions AND answer FIVE questions in public to meet the minimum class Q&A participation requirement. In other words, each time you answer or ask one question in front of the class, you will be credited 10 points. You can however claim only one A and one Q in each class session (meaning 20 points max. in each class session) to allow other students to fully participate. You need to submit the Q&A form to the instructor at the end of each class when you take part in this Q&A activity. Do not submit multiple Q&A forms at the same time. Remember that you are allowed to submit only one A and one Q per class session. Late submission of the form is subject to 20% per day deduction rule. You are always encouraged to actively participate in the class regardless of whether you have met the requirement. Active participation will be taken into consideration in particular your final accumulated points are in the borderline situation.

TOTAL POINTS=1000 POINTS

5. Extra point opportunities (50 Points): No make-up for this component.

5-1. Nielsen Newsletters Subscription (Week 1) [10 points]. Please click the link below to subscribe. Email your screenshot or completion email (in your email box) to cyang@utep.edu) to claim your extra points (Due on AUGUST 31, 2018 in class)

5-2. AdWeek Newsletters Subscription (Week 1) [10 points]. Please click the link to subscribe one or multiple topics. Email your screenshot or completion email (in your email box) to cyang@utep.edu) to claim your extra points (Due on AUGUST 31, 2018 in class)

5-3. Teaching Evaluation [10 points]: Complete the online teaching evaluation online, and screen-shot the last completion page [Email the screen-shot file to cyang@utep.edu no later than 11:59 PM, DECEMBER 10, 2018]. Please name your file as “FIRST NAME LAST NAME TEACHING”.

5-4. Team-Based Learning Peer Evaluation [10 points]: Complete the TBL peer evaluation form for each colleague in your team. The forms for all team members are due on 11:59 PM, DECEMBER 10, 2018. Please send the evaluation by email, and name the zipped file as “FIRST NAME LAST NAME TBL”. PLEASE SEND ALL EVALUATION FORMS IN A SINGLE FILE.

5-5. Research Project Participation [30 points]: TBA.

6. Class attendance is mandatory. Attendance will be taken at the beginning of the class each time. Depending on your attendance, points from your accumulated points (like a saving account in the bank) will be deducted, using the following scheme. Because the class will be using a team-based learning approach, missing a class means that you will not be able to work with your team for a variety of class activities and will not be able to accrue points as a result. My experience of teaching this course is that severe attendance irregularity will lead to low grade, and even failing this class.

| |1st time |2nd time |3rd time |4th time |5th time |>6th time |

| | | | | | |Each occurrence |

|Late |0 |0 |-20 |-25 |-30 |-35 |

|Excused Absence |0 |-20 |-40 |-60 |-80 |-100 |

|Unexcused Absence |0 |-40 |-80 |-120 |-160 |-200 |

Grade A 900 points and above

Grade B 800—899 points

Grade C 700—799 points

Grade D 600—699 points

Grade F Under 599 points

|You are required to use all standardized forms distributed in your electronic course packet. You will lose 25% of the grade each time you are not using the standardized forms. |

CENTER FOR ACCOMMODATIONS AND SUPPORT SERVICE POLICY:

If you have a disability and need classroom accommodations, please contact The Center for Accommodations and Support Service (CASS) at 747-5148, or by email to cass@utep.edu. Or visit their office located in UTEP Union East, Room 106. For additional information, please visit the CASS website at sa.utep.edu/cass. CASS staff are the only individuals who can validate and if need be, authorize accommodations for students with disabilities. Consult CASS if you are not certain if you meet their criteria.

ACADEMIC MISCONDUCT STATEMENT:

The University of Texas at El Paso prides itself on its standards of academic excellence and students are expected to uphold the highest standards of academic integrity. Any student who commits an act of scholastic dishonesty is subject to discipline. Scholastic dishonest includes, but is not limited to cheating, plagiarism, collusion, submitting work for credit that is attributable in whole or in part to another person, taking an examination for another person, and any act that gives or attempts to give unfair advantage.

PLAGIARISM AND ACADEMIC DISHONESTY:

In preparing your research-intensive competitive analysis project, you have to give credit to any sources of information that is not your ideas. Follow APA’s in-text citation rules to credit your sources of information. You should paraphrase any information you obtained from another source and write the source according to the reference style published by the American Psychological Association (APA). APA Format Guideline is available at Purdue University OWL website (). Unless you put them in "quotation marks", do not copy anything word by word. Violation of this guideline will constitute plagiarism and is a serious academic dishonesty. In addition, all projects or exams must represent an individual effort. An individual who copies from another student’s work constitutes academic dishonesty. According to the UTEP Regulations, offenses will be reported to the Dean of Student Affairs. Depending on the severity of the individual case, penalties include verbal warning, zero on assignment, grade deduction, probation, or suspension.

MAKE-UP POLICY:

• All course assignments need to be completed as required by the instructor. Given the highly interactive nature of team-based learning and related in-class activity participation and presentations, quizzes, make-ups for these components are not feasible. As such, you will lose points if you do not show up as scheduled.

• Make-up exam questions will be different from the regularly scheduled exams. Only essay questions will be given. Once you miss the exam, you need to contact the instructor within 7 working days to arrange for a make-up exam. It is advisable that you call me at (915)747-6517 or email me at cyang@utep.edu in advance about your situation if you cannot attend the exam. All make-up exam will be scheduled AFTER the regular exam.

NO FREE-RIDER POLICY:

At the end of each exam, free-rider(s) in a team will be identified after surveying the team members. Investigation will be conducted to clarifying the free rider problems. The afore-mentioned free rider will be dropped from the class with a W or an F. The advertising industry is a team enterprise. It is important for you to learn about how to collaborate with other team members by completing the agreed-upon assignments that you are responsible for.

ATTENDANCE AND CLASSROOM POLICY:

• Attendance is mandatory. Excessive absence and tardiness will severely influence your grade.

• Once attendance has been taken at the beginning of the class, you will be recorded as “unexcused absence” even if you show up in class. Please approach the instructor after the class to revise your record as “late”, instead of “absent.”

• Excused absence applies to those who have supporting documents to justify their absence. These documents include doctor’s notes, airline tickets, hotel reservations, etc. Submit your waiver (available in your e-course packet) within 7 working days after your absence occurs and has exceeded your no-point deduction allowance. The application packet can be submitted electronically by emailing cyang@utep.edu. If you do not submit your absence waiver, your absence will be recorded as “unexcused absence” in my record and will be subject to point deduction.

• Government-, and university-related absences will not lead to any point deduction, even if you have exceeded your no-point deduction allowance. However, your overall grade will suffer as a result of your excessive absence because of any missing in-class activities. If you foresee a lot of absences, please consider taking this class in another semester.

DEADLINES:

• Punctuality is important in the advertising industry. The class is designed with this training in mind to ensure you internalize punctuality as part of your work attitude.

• All assignments are due at the beginning of class (12:00). Assignments handed in later than 12:05 are considered late. Late submission, even if accepted, will lose 20 % of the grade each day regardless of its excuses. If you should miss the class on due date, please email your assignment before 12:05 to avoid point deduction.

GROUP IMC ASSESSMENT AND IMPROVEMENT PROJECT:

The following four IMC campaigns are selected for this semester. People working on the same campaign will also belong to the same TBL team throughout the semester for a variety of class activities. By the end of the 3rd week, we will finalize your TBL and IMC case assignment. Refer to Course Project Info Folder in your course packet to access these cases and how to work on the critique.

| |IMC Campaign Case (from ARF’s 2018 David Ogilvy Awards Winners) [CLICK HERE TO ACCESS THESE CAMPAIGNS] |

|Case #1 |“We Know from Experience” (BRAND: Farmers Insurance) (Break Through, Gold) |

|Case #2 |“Cleaner of Your Dreams” (BRAND: Mr. Clean) (Brand Transformation, Gold) |

|Case #3 |“Real People, Not Actors” (BRAND: Chevrolet) (Unexpected Targeting and Segmentation, Silver) |

|Case #4 |“So Much To Love” (BRAND: Rice Krispies Treat) (Changing Consumer Behavior, Gold) |

GUIDELINES TO PREPARE YOUR GROUP IMC CAMPAIGN ASSESSMENT AND IMPROVEMENT REPORT:

• In this project, imagine your team as the advertiser’s/client’s representative to critique/assess/improve an existing IMC campaign (even though it is an award-winning campaign) that you are in charge of conducting extensive research and thorough critique to improve the campaign. Your team is required to write a 10-page written assessment of your client’s existing IMC campaign (double-spaced, 12 points, Time New Roman font, and APA style, formatted in a professional and business style report [See sample projects in your e-course packet]) with a list of at least 20 references to cite your sources and to demonstrate your abilities to conduct library research.

• To write a good assessment/improvement recommendation report, always question the decisions made in the assigned campaign. Apply your knowledge and training as an IMC professional to support your critical questioning and assessment and provide a list of recommendations that can make the same campaign better.

• When preparing your team’s written campaign assessment/improvement project (100 points), be sure to demonstrate your knowledge about the planning, strategy formulation, implementation, and effectiveness metrics when planning an IMC campaign. A good strategy to prepare this assessment and improvement report is to show what you have learned in this class by demonstrating the jargons (terms, decision-making models, and theories) you have learned in your training. Also, learn to think like an IMC professional by showing your ability to see what makes an IMC campaign successful and to explain the reasons why. Always keep in mind that a good and effective IMC campaign aims to solve client’s marketing problems. When writing your critical assessment and improvement recommendations, this should be the most important principle.

• In the advertising industry, the following specific criteria are often used to develop an effective campaign and to measure campaign success (taken from Marketing EDGE, ).

Point 1: Is the audience successfully targeted?

Point 2: Are marketing channels/platforms used effectively?

Point 3: Thoroughness of argument: Is the argument supported with evidence/research?

Point 4: Cohesiveness of the overall proposal: does the campaign reflect the conclusions of the market research? Is the marketing campaign truly integrated?

Point 5: Is the choice of metrics appropriate for measuring the success of the campaign?

Point 6: Is the campaign creative and original, while maintaining the brand identity?

Point 7: What is the anticipated impact?

• Therefore, a good organizing structure of this 10-page report will look like the followings (these should become the headings in your report):

1. Campaign Overview (1 page)

2. Marketing Problems and Objectives (1 page)

3. Target Audience Decision (corresponding to Point #1 from Marketing Edge guidelines above) (1 page)

4. IMC Platform Decision (corresponding to Point #2) (1 page-2 pages)

5. Creative and Brand Equity Decision (corresponding to Point #6) (1 page)

6. Support, Justifications, and Insights from Marketing Research (corresponding to Point #3 and #4) (1 page)

7. Appropriateness and Justification of Campaign Objectives (corresponding to Point #7) (1 page)

8. Campaign Effectiveness Metrics (corresponding to Point #5) (1 page)

9. Conclusion and Improvement Recommendation: Provide an overall assessment as to whether the IMC agency had made a sound campaign decision, based on your assessment of the marketing communication problems and the advantages of each IMC component to solve those problems and to reach the stated campaign objectives. Conclude your assessment report by sharing your thoughts as to how make this campaign more effective by outlining a list of improvement deliverables (1 page-2 pages)

10. Appendices (reference list, figures, tables…) (1 page or more pages if you prefer).

• It is required that you use the above headings to break up your narratives/discussions and to help the instructor when reading and assessing your critique. Your final team written IMC Campaign Assessment is due on DECEMBER 10, 2018 (File name as Group# Project). A confirmation email will be sent to you within 24 hours after your submission. If you have not received my confirmation email after 24 hours, please resend your assessment file ASAP until you have received my confirmation. Please also send your group oral presentation file in ppt. format on DECEMBER 10, 2018 (File name as Group# Presentation). Late assignments will be subject to 20% deduction each day past due date for all projects.

|WK |DATES |TOPICS |READING ASSIGNMENTS |IN-CLASS ASSIGNMENT |

| 1 |AUGUST 31, 2018 |Course Introduction |Review COMM. 3338 Course Syllabus |Assignment #1 |

| | |How to Write a Campaign Critique? | | |

| | |Group Project Assignment |Review the following links before the class: |(Please send your preferred |

| |[THE CLASS WILL MEET AT MAIN | |How to Use UTEP Library? |and alternative email address|

| |LIBRARY 204A. PLEASE BRING A 16GB|Electronic Course Packet File Transfer [Making sure you bring a 16GB USB Flash Drive to the 1st |[ cyang@utep.edu today) |

| |USB TO THE CLASS] |day of the class] |333&sid=1751171] | |

| | | | |(Two newsletter subscriptions|

| | | |How to Conduct a Research Project? |and research participation |

| | |Guest Lecture (13:00-13:20): Meeting Our Embedded Librarian, Mr. Jacob Galindo, to learn about |[ points due today) |

| | |Simmons OneView that will be useful for your research project. |333&sid=1751170] | |

| 2 |SEPTEMBER 7, 2018 |What is IMC? |Belch & Belch, Chapter 1 |Assignment #2 |

| | | | | |

| | |Case Study, Problem-Solving Activities, Presentations: |Blakeman, Chapter 1, “Integrated Marketing | |

| | |Old Spice’s “Response” Campaign |Communication,” pp. 1-23 (Comm3338 WK2) in | |

| | |Domino's “Pizza Turnaround” (2011) and “Home for Pizza” (2017) |your in e-Course Packet | |

| 3 |SEPTEMBER 14, 2018 |How to Plan a Successful IMC Campaign? |Belch & Belch, Chapter 2 |Assignment #3 |

| | |Key Components in a Strategy-Based IMC Campaign Process |Belch & Belch, Chapter 7 |TBL Team Finalized. |

| | |Establishing Objectives for an IMC Campaign |e-Course Packet | |

| | | | |Campaign Project Selection |

| | |Case Study, Problem-Solving Activities, Presentations: | |Finalized. |

| | |P&G Air Refreshers | | |

| 4 |SEPTEMBER 21, 2018 |IMC Platform Decision: |Belch & Belch, Chapters 11, 12, & 13 |Assignment #4 |

| | |Traditional Media and Support Media | | |

| | | |e-Course Packet | |

| | |[Video: The History of Advertising: Spin and Sell (1:40:00)] | | |

| | | | | |

| | |Case Study, Problem-Solving Activities, Presentations: | | |

| | |Unleashing the Joy of Reddi-whip and Fruit (2014) | | |

| 5 |SEPTEMBER 28, 2018 |IMC Platform Decision: |Belch & Belch, Chapter 16 |Assignment #5 |

| | |Sales Promotion | | |

| | | |e-Course Packet | |

| | |Case Study, Problem-Solving Activities, Presentations: | | |

| | |Caramilk Key to the Secret Campaign | | |

| 6 |OCTOBER 5, 2018 |IMC Platform Decision: |Belch & Belch, Chapter 17 |Assignment #6 |

| | |Public Relations and Publicity | | |

| | | | | |

| | |[Video: Public Relations; History and Overview] | | |

| | |Case Study, Problem-Solving Activities, Presentations: | | |

| | |United Airlines PR Crisis (2017) | | |

| | |Starbucks Racial Profiling Incident (2018) | | |

| 7 |OCTOBER 12, 2018 |EXAM 1 (100 POINTS) [COVERING WEEK 1-WEEK 6 MATERIALS] (12:00-13:30) |

| | | |

| | |FOLLOWED BY YOUR GROUP CAMPAIGN CRITIQUE WORKSHOP AT ANY LOCATION |

| 8 |OCTOBER 19, 2018 |IMC Platform Decision: |Goodson, Chapters 1-2, Movement Marketing, pp.|Assignment #7 |

| | |Sponsorship Marketing, Cause-Related Marketing (CRM), and Movement Marketing |13-42 (Comm3338 WK8-1), pp. 39-42 (Comm3338 | |

| | | |WK8-2) in your e-Course Packet | |

| | |Case Study, Problem-Solving Activities, Presentations: | | |

| | |#WeighThis (by Nestlé Lean Cuisine) (2016) | | |

| | |“Score with ‘Wheelchair Basketball” by Guinness (2014) | | |

| 9 |OCTOBER 26, 2018 |IMC Platform Decision: |Belch & Belch, Chapter 15 |Assignment #8 |

| | |Social Media, Guerrilla Marketing, and Other Emerging Media Platforms |e-Course Packet | |

| | |Using Different IMC Platforms to Enhance Consumer Experience | | |

| | | |GROUP e-draft report due before 11:59 pm, MST,| |

| | |Case Study, Problem-Solving Activities, Presentations: |on OCTOBER 28, 2018 (SUNDAY). Name your file | |

| | |Wheat Thins (2011) |as “Group # Draft”. | |

| | |Find Your Art. Love Your Space by (2014) | | |

| | |It’s in the Game by Ford Fusion (2014) |Send your draft file to cyang@utep.edu as an | |

| | |US Army, Crytaris Mission Status (2016) |attachment. Please cc the submission to | |

| | | |yourself in case that your submission is not | |

| | | |successful and you need the time stamp to | |

| | | |support your on-time delivery claim. | |

|10 |NOVEMBER 2, 2018 |IMC Campaign Effectiveness Testing Methods and Metrics |Belch & Belch, Chapter 18 |Assignment #9 |

| | | | | |

| | |Campaign Critique Workshop | | |

| | |Case Study, Problem-Solving Activities, Presentations: | | |

| | |Kit Kat Break Away Campaign | | |

| | |#Ownit (by Kellogg Special K) (2017) | | |

| 11 |NOVEMBER 9, 2018 |EXAM 2 (100 POINTS) [COVERING WEEK 8-WEEK 10 MATERIALS] (12:00-13:30) |

| | | |

| | |FOLLOWED BY YOUR GROUP CAMPAIGN CRITIQUE WORKSHOP AT ANY LOCATION |

| 12 |NOVEMBER 16, 2018 |Critique Project Presentations (30 minutes per group, and 10 minutes Q&A) |All oral presentations need to be in |Assignment #10-1 |

| | |Preparation: 12:00-12:10 |Powerpoint. Please send your Powerpoint file |(Please use your oral |

| | |Group 1: 12:10-12:50 |to cyang@utep.edu as an attachment by 11:59 pm|presentation evaluation form)|

| | |Group 2 13:00-13:40 |MST, DECEMBER 10, 2018. Name your group file | |

| | | |as “Group # Presentation” | |

| | | | | |

| | | |Send your group written project to | |

| | | |cyang@utep.edu as an attachment by 11:59 pm | |

| | | |MST, DECEMBER 10, 2018. Name your group file | |

| | | |as “Group # Project” | |

| | | |(20% deduction of your total points if you do | |

| | | |not name your file correctly. Please cc the | |

| | | |submission to yourself in case that your | |

| | | |submission is not successful and you need the | |

| | | |time stamp to support your on-time delivery | |

| | | |claim.) | |

| | | |Confirmation will be sent within 24 hours. If | |

| | | |you have not received my confirmation email, | |

| | | |please resend your file ASAP to avoid late | |

| | | |deduction. | |

| 13 |NOVEMBER 23, 2018 |THANKSGIVING |

| | |[NO CLASS] |

| 14 |NOVEMBER 30, 2018 |Critique Project Presentations (30 minutes per group, and 10 minutes Q&A) | |Assignment #10-2 |

| | |Preparation: 12:00-12:10 | |(Please use your oral |

| | |Group 3: 12:10-12:50 | |presentation evaluation form)|

| | |Group 4 13:00-13:40 | | |

| 15 |DECEMBER 7, 2018 |DEAD DAY |

| | |[NO CLASS] |

| | |NOVEMBER 30, 2018 is the last day of the class. There will be no final exam for this class. |

| | |COURSE ASSIGNMENTS AND EXTRA POINTS DUE ON DECEMBER 10, 2018 |

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