CHAPTER CONTENTS

Print ad for Target (best price), photo of Starbucks Via Refreshers (best product), and print ad for US Bank (best service): What customer value strategy? (p. 11) 1-21. Video Case VC-1: Photos of Chobani’s two leaders and Chobani Flip yogurt (pp. 21-23) 1-32. Quick Response (QR) Codes3. ................
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