2019 - 20 Business Plan | Cooper's Cup Coffee Shop

Coffee Shop

Coffee is always a good idea

Business Plan

[YEAR]

John Doe

10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 info@upmetrics.co

Table of Contents

Executive Summary

Objectives Mission Statement Guiding Principles Keys to Success Financial Summary

Net Income Chart

Business Overview

Ownership Owners JOHN DOE

Legal Form Start-Up Summary Location and Facilities

Products and Services

Products/Services Descriptions Menu

Product/Service Sourcing Inventory Management Warehousing and Fulfillment Future Products/Services

Market Analysis

Industry Analysis Competitive Landscape Products, Operations, Technology

Market Size Industry Participants

Chart Market Segments Market Tests Target Market Segment Strategy

Market Needs Market Growth

4 5 5 5 5 6 6 6 7 8 8 8 8 9 9 10 11 11 11 12 12 12 13 14 14 14 14 15 15 16 16 16 16 17

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Positioning

Competitive Analysis

Competitive Comparison Main Competitors

Roasterie Cafe Take Five Coffee Bar Homer's Coffee House

Marketing And Sales

SWOT Analysis Strategy Pyramid Unique Selling Proposition (USP) Competitive Edge Marketing Strategy and Positioning

Positioning Statement Pricing Strategy Promotion and Advertising Strategy Website Marketing Programs Sales Strategy Sales Forecast Sales Programs Legal Milestones Exit Strategy

Organization and Management

Organizational Structure Management Team Management Team Gaps Personnel Plan

Financial Plan

Important Assumptions Start-Up Costs Source and Use of Funds Projected Profit and Loss Balance Sheet Projections Cash Flow Statement

17 18 19 19 19 19 19 20 21 22 22 22 23 23 23 24 24 24 24 24 25 25 25 26 27 28 28 28 28 30 31 32 33 34 35 36

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1.

Executive Summary

Objectives Mission Statement Guiding Principles Keys to Success Financial Summary

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The Cooper's Cup will be a new cafe located in the Phoenix city of Arizona. The 1,500 square foot caf? will be located in the newly constructed Market Square Plaza located on the northeast corner of 135th Street and Mission Street. The anchor tenant, the Price Chopper grocery store, has already taken occupancy and the excellent location brings more thanT1o0u,n0lo0c0k shehlopptrpyeUrpsmetrics!

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Objectives

The primary objectives of the business plan for Cooper's Cup are below: To increase revenues $36,000 or 5% in Year 2 and $73,000 or 10% by Year 3 Achieve a profit margin of 5.2% in Year 2 and 6.9T0o %unlbocykYheelaprtr3y Upmetrics!

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Mission Statement

The Cooper's Cup is committed to its products and employees which they believe is the recipe for market success.

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Guiding Principles

The Cooper's Cup is committed to values such as excellence, passion, quality, integrity, and leadership which allow them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees. Cooper's Cup rewards excellence and cherishes loyalty. The cafe will work with its employees to build sTtroounnglocbkuhseinlpetsrysUespmaentrdicsa!

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Keys to Success

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The Cooper's Cup stands out from the competition. Below are their Keys to Success:

Great Products ? providing exemplary products at market prices ? will make

customers want to return again and again

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Financial Summary

Net Income

400.00k 300.00k 200.00k 100.00k

0

Year1

Sales

Gross Margin

Net Profit

Year2

Year3

Financial Year Year1 Year2 Year3

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Sales 200000 250000 300000

Gross Margin 60000 70000 90000

Net Profit 50000 65000 80000

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2.

Business Overview

Ownership Legal Form Start-Up Summary Location and Facilities

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