Mapping tactics to strategy - Jeremy Porter
PROBLEM: X company has applied for permission to drill for gas putting our drinking water at risk.SOLUTION (OUR GOAL): Company is denied permit to drill for gas. To ensure the campaign has focus there is only one goal.AIM 1Raise awareness of impacts on other communitiesAIM 2Demonstrate strong community oppositionAIM 3Discredit the claims made by fracking companyAIM 4Demonstrate impact on the land and waterOBJECTIVE 1.1Brief key journalistsOBJECTIVE 2.1OBJECTIVE 3.1OBJECTIVE 4.11.1.1 Create two page press brief1.1.2Contact NAME at NEWSPAPER1.1.3Contact NAME at RADIO STATIONOBJECTIVE 1.2Disseminate testimony from each affected community1.2.1 Interview locals with videographer and package for online1.2.2 Adapt video interviews into case studies1.2.3 Bring representatives from effected communities to speak at event ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- public relations and politics strategy and campaigns
- name address and phone nwcg
- the threads of continuity army university press
- three levels of war
- mapping tactics to strategy jeremy porter
- university of michigan business school
- comu2005 assignment 2 media relations strategy report
- grey elephants in denmark teach them
- job aids template for word 97 jatw97
Related searches
- marketing strategy and tactics examples
- psychological tactics to weaken people
- what is strategy michael porter pdf
- competitive strategy michael porter pdf
- competitive strategy techniques porter pdf
- using scare tactics to persuade
- tactics vs strategy quotes
- tactics without strategy quote
- tactics vs strategy in business
- what is strategy michael porter summary
- hitler s tactics to gain power
- tactics vs strategy fire