Anna’s SWOT for a skating rink - JustAnswer



Anna’s SWOT for a skating rink

Could you look this over and let me know what you think, perhaps some input?

SWOT- analysis is a tool for businesses to ........

Purpose of SWOT analysis--A SWOT analysis is a strategic planning tool that companies use to identify internal and external forces and label them as strengths, weaknesses, opportunities, threats and trends. A SWOT analysis can help create a list of possible strategies to use within the company. Strengths help a company reach their objectives while weakness work against the company to meet its objectives. Opportunities and threats are non-controlled factors; opportunities create the option for a company to make a profit while threats can harm a company and decrease in profits. Trend refers to the "tendency to go in a particular direction or course". Trends can affect a variety of different areas such as market, economic, future, social and sales. "The internal analysis is a comprehensive evaluation of the internal environment's potential strengths and weaknesses," while "the external environmental factors as a list of opportunities and threats". The internal forces that will be elaborated on include strategy, innovation, leadership, resources and external for include legal/regulatory, economic, and social.

SWOT TABLE:

External forces

Legal/regulatory (threat) Lawsuits.

Economic(strength) inexpensive entertainment, (weakness) Lack of interest.

Global(weakness) Not a business to expand globally

Social(weakness) public was not interested, (strength) family & friendly environment, exercise, hanging out w/friends, (opportunity)host skating parties for schools and birthday parties, (threat) Possible fighting amongst different groups, (trend)Popularize skating and family or friend time togther.

Competitive(strength) Mini bowling alley, fun and family oriented atmosphere, (opportunity) skating programs, parties of all kinds and (threat) existing or emerging businesses.

 

Can you help me fill in for the INTERNAL FORCES for "strategy" "systems/processes", "resources", "culture", "technologies", "Innovations", "Leadership", "organizational capabilities".

Can you suggest anything else that i might write about. Again... any help will be appreciated.

COMMENTS HERE:

What you have identified under competition is good stuff, brilliant in fact! Have you considered other leisure time pursuits of older children, adolescents and young adults? For example, those who seem permanently wired to their PC’s/MacBooks and iPhones?

The SWOT Grid is an analytical tool that helps you formulate competitive strategy by:

1. Prioritizing those company strengths that match the opportunities in the environment.

2. Fixing (or rendering irrelevant) those weaknesses that make the business vulnerable to market trends and threats.

More completely…(THESE NEXT TWO PARAGRAPHS ARE A STRAIGHT QUOTE FROM SOMEWHERE, PLEASE PARAPHRASE IF YOU MUST USE)

Strategy formulation is often referred to as strategic planning or long-range planning and is concerned with developing a corporation’s mission, objectives, strategies, and policies. It begins with situation analysis: the process of finding a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses.

One step in this process calls for analyzing strategic factors in light of the current situation using SWOT analysis. SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. SWOT analysis should not only result in the identification of a corporation’s distinctive competencies—the particular capabilities and resources that a firm possesses and the superior way in which they are used—but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources.

With no information about the company in the case study, the whole left side of the grid below is blank. One way to deal with cost, price and revenue issues, for example, is:

ANNA’S SKATELAND

|STRENGTH |OPPORTUNITY |

|Price leader in City X |Inexpensive entertainment. |

| |The most popular rival in town has three times the floor space and a|

| |large casual-dining area as well. |

| |More and more skating rinks have taken to hosting special events and|

| |alliances with e.g. teen casual wear or cosmetic companies in order |

| |to augment slumping revenue |

|WEAKNESS |THREAT |

|Revenue from ordinary entrance sales have fallen over the last five |Competitors have resorted to “discount days” more and more often to |

|years |address the business slump |

|Rink has just enough floor space for shoe racks and changing |Online games and social networking have caused more of the primary |

|benches, nothing more. |target market to stay home rather than go malling or meet up with |

|Amenities: piped-in music, nothing more. |friends. |

| |Competitors have music videos on large monitors, roving cameramen, |

| |live entertainment, disco balls and laser lights. |

And the above is just economics and the category life cycle (completely hypothetical, of course).

What to consider for Legal?

There is a Federal Roller Skating Rink Safety and Fair Liability Act. We need to pin down location because state laws vary about the responsibilities of a skating rink owner and who can sue.

Accidents in roller skating rinks can cause serious personal injuries. Under New Jersey state law, roller skaters and other patrons injured at roller skating rinks may be able to sue the owner or operator of the rink and be compensated for the injuries they sustained. See N.J.S.A. § 5:14-1 et seq. The ability to file a lawsuit against the roller skating rink depends on whether the roller skater and the owner or operator abided by certain rules set forth in New Jersey's Roller Skating Rink Safety and Fair Liability Act. See id.

Pursuant to the Roller Skating Rink Safety and Fair Liability Act, owners and operators of roller skating rinks must:

* Warn: Rinks must post signs listing the duties of both roller skaters and the owners in at least three conspicuous locations in the rink. These signs must be easy to see and read.

* Supervise: Rinks must have at least one floor guard on duty for every 200 skaters. The guards must be adequately trained and must enforce the rink's rules.

* Maintain: The skating surface must be kept in reasonably safe condition and must be cleaned before each session. Railings, kickboards and walls around the skating surface must be kept in good condition, too.

* Inspect: Owners or operators must inspect the skating surface before each session. They must also inspect emergency lights periodically and rental skates regularly to insure that the skates are in good condition.

Additionally, owners and operators must: 1) Keep lights on in exit and service areas when the skating surface lights are turned off during special numbers, 2) Provide reasonable security in parking areas, 3) Prohibit the sale or use of alcoholic beverages on the premises, and 4) Abide by all other requirements of the Roller Skating Rink Safety and Fair Liability Act and other state and federal laws and regulations.

Oh, and there’s also a law somewhere about quality of indoor air.

SO YOU CAN SEE IT’S VITAL FOR THE LEFT SIDE OF YOUR SWOT GRID TO KNOW WHICH OF THESE “ANNA’S SKATELAND” IS ALREADY IN COMPLIANCE WITH. The S & W side includes not just physical facilities but also management style and marketing programs.

If your case is about “Skateland”, you might check out a video or two, e.g.

By the way, the JA site absorbs half of the $60 you offer for this. Since you required a write-up of some four double-space pages, you might consider giving any writer who completes the job for you in timely fashion a “bonus” of $30 to $50.

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