In 2015, tremendous progress was made as Kalamazoo Area ...
In 2015, tremendous progress was made as Kalamazoo Area Runners (KAR) began visionary
work in order to more clearly define our future. We conducted two membership surveys at the
end of the year; one to measure the importance of member benefits, events and programs, and
the other to assess membership perspectives on current and potential strategic initiatives.
Through those surveys, we learned our membership values a comprehensive approach to club
management which includes the delivery of high quality events and programs, as well as a robust menu of member benefits. You also valued community collaboration and asked for more
diversity in membership and leadership.
We also continued our transition to a partially staffed organizing, moving directorship or codirectorship of events to our Executive Director. Programs and group runs remained with
board members and volunteer leadership.
After a period of concerted growth effort on running events, we refocused our energy on growing our training programs, both in terms of participation and the number of programs offered.
In 2015, the Fast Track 5k and 10k training program established new participation records in
Kalamazoo (153) and Battle Creek (Fall session - 61). At the end of 2015, we added the indoor
winter session of Fast Track, which attracted 83 participants. As Board members and volunteer leadership focused on growing our training programs, our Executive Director focused efforts on our signature events. New participation records were established in the 2015 Jack-O¡¯Lantern 5k and 10k Trail Run (501), and the Turkey Trot Time Prediction 5k Run (922).
Finally, KAR successfully executed a financial turn-around. In 2014, KAR sustained a loss in
the amount of $23,491.66. In 2015, we finished the year by adding $11,126.38 to our reserve,
building towards our future. This was accomplished by higher event and program revenue
and we conducted a membership campaign fourth quarter, which drove Kalamazoo Area Runners to a record 1552 individual members as of December 31, 2016.
The change in strategy to direct more human and financial resources towards training programs and membership growth was effective, decreasing our reliance upon special events in a
competitive event environment, and most importantly, providing new opportunities for runners to find support, encouragement and connection through our organization with the ultimate goal to fulfill our mission to promote the sport of running as a source of physical, spiritual and social wellness while enhancing the quality of life in the community. These connections ultimately help our members and participants sustain a healthy lifestyle through the
sport of running, making it a lifelong endeavor.
Thank you for the honor and privilege of serving as Board President and sincere thanks to all
individuals and organizations who impact Kalamazoo Area Runners and contribute towards
our success and mission.
Sincerely,
Bonnie Sexton
Board President, Kalamazoo Area Runners
2015
Kalamazoo
Area Runners
Board
of Directors
Bonnie Sexton,
President
Chelsea Dilla,
Vice President
Heather Woodbury,
Secretary
Ferdi Hintze,
Treasurer
Pablo Cecere,
Vice President
Technology
Amy Clark,
Vice President
Special Events
Kristen Maxwell,
Vice President
Marketing &
Communications
Carrie HochMortlock,
Vice President
Development
The mission of the Kalamazoo Area Runners is the promotion of running as a source of physical, spiritual and social wellness while enhancing the quality of life in the community. To enable us to further our mission, we engage
in activities such as conducting and promoting races and training programs, fun runs and social events, presenting
awards and encourage running, and engaging in community activities to publicize the benefits of running as a
means of physical fitness.
The Kalamazoo Area Runners would not be able to carry out this mission without the strength, dedication and
commitment of our greatest asset, our membership.
As of the end of 2015 the Kalamazoo Area Runners had reached a new high of 1552 members. This includes 195
household memberships, and 913 individuals, making KAR the largest RRCA running club in the state of Michigan
as of December 31, 2016.
KAR Membership % Change YOY
% Change
60.0%
50.0%
2013 to 2014
40.0%
2012 to 2013
30.0%
2011 to 2012
20.0%
2010 to 2011
2014 to 2015
10.0%
0.0%
Jan
Feb
Mar
Apr
May
June
-10.0%
July
Aug
Sept
Oct
Nov
Dec
Month
Membership By Age
Group
Membership by Gender
1%
1% 13%
6%
Female
41%
59%
Male
19 & younger
9%
20%
27%
23%
20-29
30-39
40-49
50-59
2014
2015
78,650.11
102,974.80
(62,024.68)
(59,708.75)
Signature Events Net
16,625.43
43,266.05
Training Program Revenue
12,299.00
22,827.00
Less: Direct Training Program Expenses
(2,351.98)
(7,841.38)
Operating Revenue, Gains and Other Support:
Signature Events Revenue
Less: Direct Signature Events Expenses
Training Programs Net
Membership Revenue
9,947.02
18,439.00
14,985.62
24,135.00
Contributions and Grants
2,728.50
Other Revenue
510.85
8.97
48,250.80
86,021.94
Social and Community Events
2,637.00
1,600.73
Grants and Support of Other Non-Profits
9,659.41
9,928.93
Executive Director Salary/Benefits
48,856.37
50,330.23
General and Administrative
10,598.68
13,034.91
Total Expenses
71,742.46
74,894.80
Net Income/Loss to Reserve
(23,491.66)
11,127.14
Total Operating Revenue, Gains and Other Support
3,626.30
Expenses:
Club Programs and Services:
Supporting Services:
Statement of Financial Position
Bank Account Balance as of December 31, 2014
93,222.30
Checking Account Balance as of December 31, 2015
104,149.44
Petty Cash
Total Reserve as of December 31, 2015
450.00
104,599.44
Adams Outdoor Advertising
Greater Kalamazoo Girls on the Run
Omega Computer Services
Agility Physical Therapy and Sports Performance
Greenleaf Trust
Ope's
Allegra Printing
Hardings Friendly Markets West Main
Owen-Ames-Kimball
Alpha Promotional Products
Hardings Friendly Markets Woodbridge
Pedal Bicycle
American Screen Printing
Healing Moments Massage
People's Food Co-op
AT&T
Image Stream
Perrigo
Barnes & Noble
Imperial Beverage
Phoenix Fitness
Berends Hendricks Stuit Insurance
Institute for Massage Education
Plante Moran Financial Advisors
Best Way Disposal
Integrity Business Solutions
Portage Community Center
Big Apple Bagels Portage
Just Move
Portage Public Schools
Biggby Coffee - Centre Street
Kalamazoo Athletic Wellness
Prater Chiropractic
Blue Cross Blue Shield of Michigan
Kalamazoo Gospel Mission
PrideCare Ambulance
Borgess Health
Kalamazoo Human Resources Management Association Rathco Safety & Supply
Borgess Sports Medicine
Kalamazoo Loaves & Fishes
Road Runners Clubs of America
Break Out Band
Kalamazoo Nature Center
RoadID
Bronson Athletic Club
Kalamazoo New Year's Fest
Rose Street Advisors
Bronson HealthCare Midwest Sports Medicine
Kalamazoo Parks & Recreation
Schupan & Sons
Brook Cameron, LMT, HHP
Kalamazoo Public Schools
Spirit Racing
Chemical Bank
Kalamazoo Sportswear
Steensma Lawn & Power Equipment
Child Family Psychological Services
Kalleward Group
Stryker Corporation
City of Kalamazoo
Kellogg Bird Sanctuary
Superior Imaging Print Mill
City of Portage
Kreis, Enderle, Hudgins, Borsos
Sweetwaters Donut Mill
Coca-Cola
Life EMS
Sylvan Learning Center
Courtyard by Marriott, Kalamazoo Portage
Lincoln Financial
Talmer West Bank
CSM Group
Lovers Lane Storage
The Canopeum
CTS Telecom
Loy Norrix Peace Jammers
Tim Horton's
Dale Shugars Prenatal & Childrens Healthcare Fund M&M Motor Sports
TJ Snyder of NV Salon
DB Family Photography
Maple Hill Auto Group
Townesquare Media
DoughChicks
Mercantile Bank
Triplet Mom Treats
Down Dog Yoga
Midwest Communications
Walmart
Dunkin' Donuts
Mike Peterson Photography
Wedel's
Earth Fare
Millennium Restaurant Group
Wells Fargo Financial Advisors/Nick Yetter
Eaton Corporation
Miller Johnson
WLLA TV64
Elite Tooling Aerospace
Moe's Southwest Grill
Work Squared
MRC Industries, Inc.
WVFM FM 106.5
Gatorade
Noodles & Company
Yeo & Yeo CPA's
Gazelle Sports
Nulty Agency
YMCA of Greater Kalamazoo
Getman Corporation
Old Burdick's
Zeigler Auto Group
Gordon Water Systems
Old National Bank
Zoetis
................
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