In 2015, tremendous progress was made as Kalamazoo Area ...

In 2015, tremendous progress was made as Kalamazoo Area Runners (KAR) began visionary

work in order to more clearly define our future. We conducted two membership surveys at the

end of the year; one to measure the importance of member benefits, events and programs, and

the other to assess membership perspectives on current and potential strategic initiatives.

Through those surveys, we learned our membership values a comprehensive approach to club

management which includes the delivery of high quality events and programs, as well as a robust menu of member benefits. You also valued community collaboration and asked for more

diversity in membership and leadership.

We also continued our transition to a partially staffed organizing, moving directorship or codirectorship of events to our Executive Director. Programs and group runs remained with

board members and volunteer leadership.

After a period of concerted growth effort on running events, we refocused our energy on growing our training programs, both in terms of participation and the number of programs offered.

In 2015, the Fast Track 5k and 10k training program established new participation records in

Kalamazoo (153) and Battle Creek (Fall session - 61). At the end of 2015, we added the indoor

winter session of Fast Track, which attracted 83 participants. As Board members and volunteer leadership focused on growing our training programs, our Executive Director focused efforts on our signature events. New participation records were established in the 2015 Jack-O¡¯Lantern 5k and 10k Trail Run (501), and the Turkey Trot Time Prediction 5k Run (922).

Finally, KAR successfully executed a financial turn-around. In 2014, KAR sustained a loss in

the amount of $23,491.66. In 2015, we finished the year by adding $11,126.38 to our reserve,

building towards our future. This was accomplished by higher event and program revenue

and we conducted a membership campaign fourth quarter, which drove Kalamazoo Area Runners to a record 1552 individual members as of December 31, 2016.

The change in strategy to direct more human and financial resources towards training programs and membership growth was effective, decreasing our reliance upon special events in a

competitive event environment, and most importantly, providing new opportunities for runners to find support, encouragement and connection through our organization with the ultimate goal to fulfill our mission to promote the sport of running as a source of physical, spiritual and social wellness while enhancing the quality of life in the community. These connections ultimately help our members and participants sustain a healthy lifestyle through the

sport of running, making it a lifelong endeavor.

Thank you for the honor and privilege of serving as Board President and sincere thanks to all

individuals and organizations who impact Kalamazoo Area Runners and contribute towards

our success and mission.

Sincerely,

Bonnie Sexton

Board President, Kalamazoo Area Runners

2015

Kalamazoo

Area Runners

Board

of Directors

Bonnie Sexton,

President

Chelsea Dilla,

Vice President

Heather Woodbury,

Secretary

Ferdi Hintze,

Treasurer

Pablo Cecere,

Vice President

Technology

Amy Clark,

Vice President

Special Events

Kristen Maxwell,

Vice President

Marketing &

Communications

Carrie HochMortlock,

Vice President

Development

The mission of the Kalamazoo Area Runners is the promotion of running as a source of physical, spiritual and social wellness while enhancing the quality of life in the community. To enable us to further our mission, we engage

in activities such as conducting and promoting races and training programs, fun runs and social events, presenting

awards and encourage running, and engaging in community activities to publicize the benefits of running as a

means of physical fitness.

The Kalamazoo Area Runners would not be able to carry out this mission without the strength, dedication and

commitment of our greatest asset, our membership.

As of the end of 2015 the Kalamazoo Area Runners had reached a new high of 1552 members. This includes 195

household memberships, and 913 individuals, making KAR the largest RRCA running club in the state of Michigan

as of December 31, 2016.

KAR Membership % Change YOY

% Change

60.0%

50.0%

2013 to 2014

40.0%

2012 to 2013

30.0%

2011 to 2012

20.0%

2010 to 2011

2014 to 2015

10.0%

0.0%

Jan

Feb

Mar

Apr

May

June

-10.0%

July

Aug

Sept

Oct

Nov

Dec

Month

Membership By Age

Group

Membership by Gender

1%

1% 13%

6%

Female

41%

59%

Male

19 & younger

9%

20%

27%

23%

20-29

30-39

40-49

50-59

2014

2015

78,650.11

102,974.80

(62,024.68)

(59,708.75)

Signature Events Net

16,625.43

43,266.05

Training Program Revenue

12,299.00

22,827.00

Less: Direct Training Program Expenses

(2,351.98)

(7,841.38)

Operating Revenue, Gains and Other Support:

Signature Events Revenue

Less: Direct Signature Events Expenses

Training Programs Net

Membership Revenue

9,947.02

18,439.00

14,985.62

24,135.00

Contributions and Grants

2,728.50

Other Revenue

510.85

8.97

48,250.80

86,021.94

Social and Community Events

2,637.00

1,600.73

Grants and Support of Other Non-Profits

9,659.41

9,928.93

Executive Director Salary/Benefits

48,856.37

50,330.23

General and Administrative

10,598.68

13,034.91

Total Expenses

71,742.46

74,894.80

Net Income/Loss to Reserve

(23,491.66)

11,127.14

Total Operating Revenue, Gains and Other Support

3,626.30

Expenses:

Club Programs and Services:

Supporting Services:

Statement of Financial Position

Bank Account Balance as of December 31, 2014

93,222.30

Checking Account Balance as of December 31, 2015

104,149.44

Petty Cash

Total Reserve as of December 31, 2015

450.00

104,599.44

Adams Outdoor Advertising

Greater Kalamazoo Girls on the Run

Omega Computer Services

Agility Physical Therapy and Sports Performance

Greenleaf Trust

Ope's

Allegra Printing

Hardings Friendly Markets West Main

Owen-Ames-Kimball

Alpha Promotional Products

Hardings Friendly Markets Woodbridge

Pedal Bicycle

American Screen Printing

Healing Moments Massage

People's Food Co-op

AT&T

Image Stream

Perrigo

Barnes & Noble

Imperial Beverage

Phoenix Fitness

Berends Hendricks Stuit Insurance

Institute for Massage Education

Plante Moran Financial Advisors

Best Way Disposal

Integrity Business Solutions

Portage Community Center

Big Apple Bagels Portage

Just Move

Portage Public Schools

Biggby Coffee - Centre Street

Kalamazoo Athletic Wellness

Prater Chiropractic

Blue Cross Blue Shield of Michigan

Kalamazoo Gospel Mission

PrideCare Ambulance

Borgess Health

Kalamazoo Human Resources Management Association Rathco Safety & Supply

Borgess Sports Medicine

Kalamazoo Loaves & Fishes

Road Runners Clubs of America

Break Out Band

Kalamazoo Nature Center

RoadID

Bronson Athletic Club

Kalamazoo New Year's Fest

Rose Street Advisors

Bronson HealthCare Midwest Sports Medicine

Kalamazoo Parks & Recreation

Schupan & Sons

Brook Cameron, LMT, HHP

Kalamazoo Public Schools

Spirit Racing

Chemical Bank

Kalamazoo Sportswear

Steensma Lawn & Power Equipment

Child Family Psychological Services

Kalleward Group

Stryker Corporation

City of Kalamazoo

Kellogg Bird Sanctuary

Superior Imaging Print Mill

City of Portage

Kreis, Enderle, Hudgins, Borsos

Sweetwaters Donut Mill

Coca-Cola

Life EMS

Sylvan Learning Center

Courtyard by Marriott, Kalamazoo Portage

Lincoln Financial

Talmer West Bank

CSM Group

Lovers Lane Storage

The Canopeum

CTS Telecom

Loy Norrix Peace Jammers

Tim Horton's

Dale Shugars Prenatal & Childrens Healthcare Fund M&M Motor Sports

TJ Snyder of NV Salon

DB Family Photography

Maple Hill Auto Group

Townesquare Media

DoughChicks

Mercantile Bank

Triplet Mom Treats

Down Dog Yoga

Midwest Communications

Walmart

Dunkin' Donuts

Mike Peterson Photography

Wedel's

Earth Fare

Millennium Restaurant Group

Wells Fargo Financial Advisors/Nick Yetter

Eaton Corporation

Miller Johnson

WLLA TV64

Elite Tooling Aerospace

Moe's Southwest Grill

Work Squared



MRC Industries, Inc.

WVFM FM 106.5

Gatorade

Noodles & Company

Yeo & Yeo CPA's

Gazelle Sports

Nulty Agency

YMCA of Greater Kalamazoo

Getman Corporation

Old Burdick's

Zeigler Auto Group

Gordon Water Systems

Old National Bank

Zoetis

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