Maximize the value of your investment in Veeva CRM

R

Once We Understand; Change Results.

Maximize the value of your investment in Veeva CRM

?2018 SCIOInspire, Corp. d/b/a SCIO Health Analytics?. Confidential and Proprietary. All rights reserved.

A VEEVA ? SCIO? INTEGRATED APPROACH FOR COMMERCIAL EXCELLENCE VALUE CREATION

For Commercial Teams: BRAND AND SALES TEAMS | ANALYSTS | LEADERSHIP TEAMS

SALES FORCE / COMMERCIAL EXCELLENCE

SUITE

RMATION

INFO

Intelligence

MULTI CHANNEL ENGAGEMENT & MONITORING POSITIONING & SALES MESSAGING PRESCRIPTIVE ANALYTICS TERRITORY OPTIMIZATION CALL PLANNING SALES FORCE SIZING

INSIGHTS

MARKET ACCE

SS

QUOTA SETTINGS SEGMENTATION & TARGETING INCENTIVE COMP MANAGEMENT

PATIENT PERSONAS TARGETING

FORECASTING

Non-Veeva Source e.g. Sales Data

Sales Quota ERP

Hospital Patient Data

Sell- out Sell- in Other

2

Intelligence

ONE VERSION OF THE TRUTH DATA INFRASTRUCTURE

Rules

Market Definitions

Factors Rates Groupings Other

Master Territory Structure & Targeting Extraction Via Standard Align "Adapter"

Non- CRM Insights Feed

CRM Data Extraction (Customers, Accounts,

Segments,Targets, Employees, Admin,

Other)

?2018 SCIOInspire, Corp. d/b/a SCIO Health Analytics?. Confidential and Proprietary. All rights reserved.

Life Science companies are seeking to deliver both sales growth and operational efficiencies. New technologies and multi-channel approaches to engagement are being adopted to enable these. One of the biggest challenges arising is to ensure the optimal use of these technologies. For effective decisions to be made and actions taken, it is essential that the information collected is understood, effectively analyzed and reported. To this end, Veeva Systems and SCIO Health Analytics have teamed up to provide an integrated approach to support you in delivering Commercial Excellence.

AN INTEGRATED APPROACH TO SUPPORT YOU IN DELIVERING COMMERCIAL EXCELLENCE

An integrated dataset is the starting point. The integration of Veeva CRM data, across channels, with the rich commercial data managed through the SCIOIntelligence platform enables a 360 degree view of current customers and accounts to be established, resulting in actionable insights for your commercial teams.

Beyond this, the valued insights gleaned from this commercial data infrastructure provides your sales and marketing teams with the deep information that they need to confidently extend and enrich customer interactions. In addition, analysis and insights provided by the SCIOXpert Consultancy and Advanced Analytics Teams enable a more focused approach to engagement, supporting both stronger relationships by optimizing your Veeva CRM usage, while reducing inefficiencies.

No matter where you are on your CRM multi-channel journey, our partnership can support you, enabling you to extract and integrate information in an intelligent way to guide daily decision making such as:

INDIVIDUAL ACCOUNT PLANNING ACTIVITIES Sales representatives are now leveraging multiple channels such as Veeva Engage and Veeva Approved Email to interact with their healthcare professionals and institutional targets. This integrated solution extends the reach of your sales reps. With Veeva's multi-channel solutions, your reps can interact with more accounts more efficiently. With SCIOIntelligence and SCIOXpert, SCIO's advisory service, you can measure the effectiveness of their reach, suggesting ways this can be improved.

OPTIMIZING CUSTOMER INTERACTIONS: Users receive proactive alerts to keep track of their KPIs and seamlessly click through to the underlying reports for further insights. Together with Veeva CRM Suggestions, data-driven, next-best actions, derived from SCIO's advanced analytics algorithms, are pushed directly to your sales reps and can suggest the next type of channel interaction, nature of message and timing to optimize planning and maximize performance.

MONITORING SALES TEAM DELIVERY Detailed analysis of Veeva CLM can be used by Marketing and Sales Training teams to assess and provide rapid feedback on how approved content in Veeva Vault has been used versus expectations with specific customer segments, supported by Veeva CRM Suggestions and coaching, enhancing the sales approach.

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?2018 SCIOInspire, Corp. d/b/a SCIO Health Analytics?. Confidential and Proprietary. All rights reserved.

IDENTIFYING WASTE AND REDUNDANCY The analysis and reporting of approved content in Veeva Vault used by field teams can be used by marketing teams to reduce waste and inform marketing spend trade-off decisions.

ENABLING TERRITORY RE-ALIGNMENT Through the combination of SCIOIntelligence and Veeva Align, companies can conduct what-if territory restructuring analysis based on sales potential. Using sales data from SCIOIntelligence, a more efficient and data-driven restructuring process can result.

Through the Veeva and SCIO Health Analytics partnership you have access to a fully integrated data infrastructure, specifically developed for the Life Sciences industry. Supported by the SCIOXpert team you have access to insights and analysis that will equip your commercial teams to deliver your desired customer experience, enabling you to achieve Commercial Excellence and maximize the value of your investment in Veeva CRM.

MAXIMISE THE VALUE OF YOUR INVESTMENT IN VEEVA CRM The integration of multi-channel Veeva CRM data with the rich commercial data managed through the SCIOIntelligence platform enables a 360-degree view of current customers and accounts to be established, resulting in actionable insights for your commercial teams

Specific to Life Sciences industry.

One version of the truth ? single source of sales and

promotional data.

Access to actionable insights, supporting your multi-channel strategy, optimizing sales and

marketing performance.

Extends your sales representatives' reach

into their accounts.

Optimizes planning and

R

customer targeting,

supported by Advanced

Analytical techniques.

Offers efficient and data-driven territory restructuring analysis.

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?2018 SCIOInspire, Corp. d/b/a SCIO Health Analytics?. Confidential and Proprietary. All rights reserved.

About Veeva Partnership

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 550+ customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Working in sync with your Veeva instance, our aim is to remove the complexity from life sciences data. Our solutions are designed to bring together your sales and marketing data, wherever it comes from, to allow instant analysis and reporting, supported by teams with a wealth of experience handling life sciences commercial data. The integration of Veeva CRM data with SCIO's award-winning SCIOIntelligenceTM data management platform enables a seamless analytics user experience based on fully integrated data sets, tailored to individual roles. Personalized insights and data-driven alerts being enabled through detailed analysis of the CRM data and related sales data . With many successful implementations of our analytics solutions to date, across the Top 25 global life sciences companies, this scalable solution allows Commercial Teams to make intelligent decisions and accelerate sales productivity.

About SCIO Health Analytics?

Based in West Hartford, Connecticut, SCIO Health Analytics is a leading health analytics solution and services company. It serves over 100 healthcare organizations representing over 130 million covered lives across the continuum including providers, health plans, PBMs, employers, health services and global life sciences companies. SCIO provides predictive analytic solutions and services that transform data into actionable insights, helping healthcare organizations create the understanding that drives change and proven outcomes. SCIO delivers more than $540 million in client value annually through the elimination of healthcare waste and improved performance associated with its reimbursement and care optimization solutions. Through SCIO's value-based approach that enables healthcare organizations to reduce the total cost of care while improving care quality, SCIO is dedicated to helping our clients solve the underlying issues that lead to excessive spending and suboptimal outcomes. Visit SCIO's website for up to date information on their product and service solution offerings:

Driving positive change in healthcare by delivering actionable insights to solve complicated problems simply and efficiently.

?2018 SCIOInspire, Corp. d/b/a SCIO Health Analytics?. Confidential and Proprietary. All rights reserved. ?2018 SCIOInspire, Corp. d/b/a SCIO Health Analytics?. Confidential and Proprietary. All rights reserved.

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