Communications (Publicity, Internal and External)



Communications (Publicity, Internal and External)Updated 11/18/11 wfC1. Set Standards for INPAWS Communications [QUALITY CONTROL FUNCTION]Communicate standards for use of new logo, both color and greyscaleUpdate old documents to new logoCreate stationery, note cards, templates using new logoC2. Email INPAWS Updates [MEMBER COMMUNICATION FUNCTION]Keep the membership informed of events, opportunities, timely news as they occur.Keep targeted segments of mailing list informed of INPAWS events, news, recommendations, etc., at least quarterly to keep INPAWS on their radar.Keep a record of what sent to which market segments. C3. Maintain Market Segment Mailing Lists [ENVIRONMENT SCANNING FUNCTION]Identify market segments and maintain separate listsEnlist committee chairs in updating specific segments related to their areasData to include name, affiliation, email, and notes related to deadlinesMarket segments as of 11/11: Conservation Advocates, Nurseries/Garden Centers, Agencies, Landscapers/Designers, Educators, Garden Clubs, Public Outreach, Website Subscribers, INPAWS affiliatesC4. Develop/Implement Publicity Plans [PUBLICITY/PUBLIC RELATIONS FUNCTION]Recurring Events: Conservation Day at the Statehouse, Hikes, Plant Sale & Auction, Garden Tour, Hoosier Experience, Annual ConferenceWork closely with committee chairs to develop plans and timeline and information needs, and print support needsCoordinate design and printing of publicity materialsC5. Update Outreach Materials [PUBLISHING FUNCTION]Obtain quotes and approvals for print materialsCoordinate updating, design, and printing of outreach brochuresCoordinate updating, design, and fabrication of INPAWS display ................
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