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School of Journalism & Media StudiesSan Diego State UniversitySpring 2020, Schedule numbers 22003-22010 (Sections 1-8)Course location: Lectures M/W 11 – 11:50 a.m. in LT 161Alternate Friday sections as assigned (see section schedule in Blackboard)Faculty ContactsFaculty: Dr. Rebecca Nee, Associate ProfessorContact: RNee@sdsu.eduOffice: AH 4186, hours Mondays, Noon to 1 p.m. (Appointments are not needed for office hours but students should email for appointments outside of these times.) Note: Only M/W appointments are typically available.Friday Section Leaders, Graduate Teaching Assistants: (office hours and contact information will be posted in Blackboard section)Sections 1- 2: Nadia Goretti, ngoretti8113@sdsu.eduSections 3- 4: Kelly Doran, kdoran5633@sdsu.eduSections 5- 6:Austin Smith ?asmith6053@sdsu.eduSections 7- 8: Aaron Gyllenhaal agyllenhaal4586@sdsu.eduLECTURE SLIDES will be posted on the blog, , under Teaching, JMS 210, scroll to the bottom of the page. The password will be given in class and posted on your Blackboard section under the Lectures tab. Lectures will be posted for the current module only.Email PoliciesWe are trying to reduce the number of emails we receive because of the size of the class. Dr. Nee and Friday instructors will not respond to e-mailed questions that can be easily answered by reading the syllabus or schedule. Questions requiring more than a sentence or two response should be addressed in person. Please allow at least 24-48 hours for an email response during the week and 48-72 hours over the weekends or break. Students also are encouraged to attend Dr. Nee’s and/or their section leader’s open office hours to clarify questions about the class and discuss grades in person. If you are not available at that time, please email for an appointment. Emails also can get buried, because of the volume, so if you do not hear back, please see us in person. We will not respond to emails received after final grades are posted that request additional points or ‘rounding up’ of grades, which we do not do. Questions about grading policies should be asked in person BEFORE THE FINAL EXAM.Course OverviewCatalogue Description: Social networking, virtual worlds, and digital media literacy. Creating and communicating arguments and consuming information via digital, social, and mobile technologies in a global environment. Purpose and Course Content: The emphasis of this course is on effectively and ethically creating and consuming information via social networks in an increasingly connected and rapidly changing global environment.?The major areas the course covers are: 1) Theories and historical formation of social media and social networks; 2) Ethical and legal issues in social media use; and 3) Professional uses of social media for journalism, public relations, and marketing.Student Learning Outcomes: The goal of this course is to prepare students to become more effective global digital citizens by understanding social media networks, developing information/media literacy in the digital age, using digital and social media to communicate in an ethically responsible manner, and building their own life-long digital resilience. After successfully completing this course, students should be able to:Reflect critically on the practical and theoretical implications of emerging media technologies on all sectors of life on local, regional and international scales.Discuss how social media affects individual identity and social relationshipsExamine the impact of social media usage on mental health and stress management (e.g., cyberbullying, revenge porn)Utilize digital and social media to become fluent in the practices, ethics, laws and conventions of these spheres.Articulate issues related to personal privacy and defamation/harm to reputationAnalyze the effectiveness of the social media presence of brands and prominent public figures, such as celebrities and politicians.Interrogate what happens to digital lives via social media accounts even after actual life of an individual has ended.Situate the history of social media formations among other media technologies and distinguish between social network sites and social media.Distinguish social-media-based relationships from in-real-life relationshipsIdentify characteristics of emerging media and factors affecting their adoptionIdentify the most effective ways to create and consume information on social media platforms and mobile devices as participatory, responsible citizensEvaluate media content for veracity, accuracy, sourcing, and purpose (e.g., “fake news,” op-eds vs news articles)Real Life Relevance: Building an effective presence on social media will help students expand their professional network and increase employment opportunities. Employers from a range of disciplines are increasingly seeking job candidates who are skilled in utilizing social media platforms in an ethical, legal, and strategic manner.Enrollment InformationPrerequisites and requirements: No prerequisites are needed to take JMS 210. The class is required of all Journalism & Media Studies majors and pre-majors. Students from all disciplines may take the course, as it is one of nine courses offered in the General Education area of Lifelong Learning and Self-Development (CSU Area E).Course Texts and MaterialsRequired (3 books)Nee, Rebecca C. (2019) Social Media in the Digital Age FIRST EDITION. You must purchase the FIRST edition. Available in the SDU bookstore and online through the publisher, Cognella, where you can choose either an ebook or print version Please contact the publisher directly if you have issues with your order email?orders@?or call (800) 200-3908 x503.Neill, A. & Karobonik, T. (2017). Don’t Panic: A Legal Guide (in plain English) for Small Businesses & Creative Professionals. 2nd Edition. Available at the bookstore or online at , Erik (2015). What happens on campus stays on YouTube. Any version is OK as long as it is the Campus (not Vegas) book. Available at the SDSU bookstore or Amazon Netflix documentaries (optional but recommended to watch)Fyre, The Greatest Party That Never HappenedThe Great HackClass PoliciesBecause of the large number of students enrolled in this class, the following policies will be strictly enforced. Although the instructors are willing to work with students who have documented unforeseen or extreme circumstances, or those who have conflicts due to SDSU extra-curricular activities, students are responsible for taking PROACTIVE measures to make sure their assignments are completed on time. We cannot give Friday section participation points if you do not attend, regardless of the reason. See below for deadline policies.These proactive measures include: notifying the section instructor at least one week prior to the schedule conflict; meeting with the instructor(s) during office hours; getting notes from classmates; keeping up with the course schedule and assignment due dates; and checking grades posted on Blackboard regularly. Students who anticipate missing more than two Friday meetings in one semester, due to other commitments, should consider switching their Friday sections prior to the add/drop deadline, or taking the course during a different semester. Note: We also offer a fully online version of this course in summer session, which may be a better option if you have numerous Friday conflicts.Attendance and ParticipationStudents who regularly attend M/W lectures and Friday section meetings perform better in this class. Participation points will be given in each of the six Friday section meetings, based on the student’s performance on the participation assignment in class (listed in the schedule). These participation points cannot be made up , unless an arrangement is made with the section leader at least one week prior to the meeting date and only for SDSU-related reasons (athletic travel, academic conferences, etc.). This arrangement must be approved in advance by the section instructor and should be documented through email. Even if you miss a section meeting, assignments must still be turned in online prior to the deadline. Attendance is not taken in the lecture meetings, however, so students do not need to inform the instructor of absences. Students are advised to get notes from classmates for lectures they miss.Assignments and Deadline PoliciesAssignments and Exams: In addition to participation, students will be assessed on their individual assignments in sections, a group project, and three lecture exams (two midterms and final). Details of these assignments and the due dates are in separate documents (Assignments and Master Schedule).Group collaboration is an important component of this class. Small groups of students will form within each section for the purpose of creating a social media case study wiki or video. The case study will be presented in face-to-face section meetings. Each student is responsible for making sure he/she is in a group and that their full legal name is clearly stated on the final project. Failure to participate in a group will result in a zero for the case study assignment, without exception.Assignment deadline policy: The details of the section assignments are provided, along with the syllabus and class schedule, on the student’s section portal in Blackboard at the beginning of the semester. All due dates are also on the schedule. Students will have at least two weeks to complete each assignment. The assignments are turned in online, on Blackboard, prior to the start of the student’s section meeting. Therefore, students are expected to plan ahead and NO LATE WORK WILL BE ACCEPTED, unless an arrangement is made at least one week prior to the deadline. If a special arrangement is made between the section instructor and the student, because of a conflict with a school-related event (travel for sports, for example), or other documentable reason, the arrangement must be made in writing, prior to the event, and signed by both the section instructor and the student. Unacceptable excuses include: faulty Internet access, being “really busy,” going out of town for non-SDSU related reasons, having to work, not understanding the assignment or where to post it, etc.Grading and ExamsContesting grades: Grading rubrics are included in all written assignments and will be used by the section instructors. It is the student's responsibility to check his or her grades on a regular basis on Blackboard. The section instructors will post an announcement when grades for each specific assignment are entered, and students must check their grades within 7 days of the announcement posting time. If you fail to check your grade within the 7-day period, you will not be permitted to contest grade issues, such as missing grades or incorrectly entered grades. Although students sometimes want to ‘point shop’ toward the end of the semester, section leaders will not go back to re-grade assignments.Final grades for the lecture and section will not be rounded up to the next digit. Grades are calculated based on points out of 1,000 not percentages.No extra credit: Because of the number of written assignments in this class, in addition to the exams, no extra credit opportunities will be given for any reason. Students cannot make up a missed assignment by doing extra credit work. Exam policy: Exams must be taken on the date and time shown in the syllabus. Exams cannot be taken earlier or later. If a student misses a midterm for a school-related event or emergency, proper documentation MUST be provided to the instructor at least one week prior to the exam for a planned event. Planned events do not include travel for weddings, birthdays, vacations, etc. For an emergency, the student must email their section instructor prior to the exam and provide documentation of the emergency in the form of a letter from a licensed medical professional. Emergency illnesses are those that require treatment by a medical professional. (Emailing photos of the student looking ill does not constitute adequate documentation. Providing a fake letter doesn’t work either.) Students failing to comply with this policy will not be allowed to make up the missed exam points. No late entry for exams: Students will not be allowed into an exam after the first student completes the exam and leaves the building. Any student who is observed talking with another student will be asked to leave the exam immediately and forfeit the points for that exam.FINAL EXAM: Please note that the date and time of the final exam is determined by the University (see the course schedule). If you have a conflict with another class, that instructor has scheduled his/her final incorrectly. Please refer to the master schedule: Media PolicySocial media policy: This is a class about social media, therefore social media use is encouraged in an appropriate manner related to the class. Students should not use social media to complain about the class, people in the class, assignments, guest lecturers, etc. As we will discuss in this class, the use of social media is a direct reflection of the user. Appropriate action will be taken if students use social media disrespectfully.The hashtag for the class on Twitter is #JMS210. Please be aware that the instructor follows this hashtag regularly and may show tweets using the class hashtag during lecture. What should students share with the #JMS210 hashtag? News about social media! Students are welcome to follow the instructor on Twitter (@rcnee) and may be followed back, if they have a public account. Students also are welcome to invite Dr. Nee on LinkedIn accounts. It helps to include a personal message stating that the student is a class member of JMS 210. The instructor has personal Facebook and Instagram accounts but prefers to accept friendship offers from students after they have graduated from the University. Some sections may voluntarily start a Facebook group for the class. Point Values and Letter GradesGrades for each assignment will be given in accordance with SDSU grading policies: A (outstanding achievement; available only for the highest accomplishment); B (praiseworthy performance; definitely above average); C (average; awarded for satisfactory performance; the most common undergraduate grade); D (minimally passing; less than the typical undergraduate achievement); F (failing).Final grades: The University takes grade inflation seriously. Therefore, final grades will not be rounded up to the next digit. Grades are calculated based on points out of 1,000 not percentages. Because so many opportunities are available for earning points in this course, NO EXTRA CREDIT will be available in this course for any reason. Instructors will not be responding to emails from students asking for more points to be added to their final grades to receive a higher letter grade.Assignment/ExamPoint ValueSection participation 60 total (10 points per session)Social media analysis #1 30Social media analysis #2 30Fake news analysis 50Group case study 150Exam 1 (Module 1) 200Exam 2 (Module 2) 200Final exam (cumulative with emphasis on Module 3) 280Total points available1,000Total pointsGrade 930-1000A900-929A-870-899B+830-869B800-829B-770-799C+700-769C670-699D+630-669D600-629D-0-599FPlagiarismPlagiarism is defined by the University as “the act of using someone else's words, sentences, or ideas and passing them off as your own without giving credit by citing the original source.” (See (. Plagiarism is a serious offense and will be treated as such. Students will immediately be reported to the Center for Student Rights & Responsibilities if the instructor suspects any type of plagiarism, whether on a formal assignment or in a discussion board post.You might be plagiarizing if you:Submit someone else's work as your own.Buy a paper from a papermill, website or other source.Copy sentences, phrases, paragraphs, or ideas from someone else's work, published or unpublished, without giving the original author credit.Replace select words from a passage without giving the original author credit.Copy any type of multimedia (graphics, audio, video, internet streams), computer programs, music compositions, graphs, or charts from someone else's work without giving the original author credit.Piece together phrases, ideas, and sentences from a variety of sources to write an essay.Build on someone else's idea or phrase to write your paper without giving the original author credit.Submit your own paper in more than one course.San Diego State University regards plagiarism as academic dishonesty. Consequences of plagiarism may include failing an assignment, receiving a lower course grade, and even failing a course.Read SDSU’s policy on Academic Dishonesty: course will cover copyright law as it pertains to the use of digital and social media. The content of this course is also copyright protected. This means that all lecture materials and presentations are the intellectual property of the instructor or guest speaker. Therefore, no student may distribute or reproduce the contents of this course without express prior written permission from the instructor. This protection includes exam questions, assignments, and lecture content. Any violation of this copyright will result in legal action and academic consequences.Students with DisabilitiesIf you are a student with a disability and believe you will need accommodations for this class, it is your responsibility to contact student disability services at?(619) 594-6473. To avoid any delay?in the receipt of your accommodations,?you should contact Student Disability Services as soon as possible. Please note that accommodations are not retroactive, and that accommodations based upon disability cannot be provided until you have presented your instructor with an accommodation?letter from Student Disability Services. Your cooperation is appreciated.IncompletesThe instructor will strictly adhere to the University policy regarding the authorization of an Incomplete grade, according to the SDSU Catalog, Part Six, p. 462:I (incomplete authorized) indicates that a portion of required coursework has not been completed and evaluated in the prescribed time period due to unforeseen, but fully justified, reasons and that there is still a possibility of earning credit. It is your responsibility to bring pertinent information to the instructor and to reach agreement on the means by which the remaining course requirements will be satisfied.Student mental health supportStudents are encouraged to take advantage of the numerous mental health services offered through SDSU. The stresses of academic life, coupled with personal pressures, often are overwhelming for students. Depression, unfortunately, is common among college students. If you or anyone you know needs assistance or an evaluation, contact SDSU’s Counseling & Psychological Services or call them at (619) 594-5220 during business hours. After hours, students can call the San Diego Access and Crisis Hotline (888) 724-7240 or University Police (619) 594-1991.This syllabus is a contractBy continuing to enroll in this class, students are indicating that they agree and accept the course policies and procedures detailed in this syllabusSupplemental Student Learning Outcomes:In addition to the specific objectives listed above, the Accrediting Council on Education in Journalism and Mass Communication has established a series of objectives that all accredited programs must follow. The School of Journalism and Media Studies (JMS) is an accredited program. This list of objectives below applies to all majors within the School of JMS, as every student is expected to have these competencies by the time of graduation.All of those listed below indicate specific learning outcomes that relate to this course, JMS 210 ACEJMC 11 CompetenciesUnderstand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.Understand concepts and apply theories in the use and presentation of images and information.Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.Think critically, creatively and independently.Conduct research and evaluate information by methods appropriate to the communications professions in which they work.Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.Apply basic numerical and statistical concepts.JMS 210Spring 2020 Master ScheduleThe topics of lectures and dates of guest lectures are subject to change. Regular attendance and careful note-taking are highly recommended. Students may record lectures for their own personal use. Links to lectures are posted in your Blackboard section.The dates for all readings, lab assignments and exams will remain the same. Please see the list of required texts (3) in the syllabus.DateLecture Topic/ReadingsKey Concepts/ActivityWEEK 11/22 WednesdayIntro to class Course overviewSocial media highlights of the decade.1/25 FridaySECTIONS DO NOT MEET Get Social Media textbook available at the SDSU bookstore or online at 21/27 MondayModule 1Mod1_1 Rise of digital and social mediaReading: Intro & Ch 1 in textARPANETPersonal computersHTML, WWW1/29 WednesdayMod1_1 continued Social Media vs social networks Ch 1 continuedSocial media social network sites social networking. 1/31 FridayODD sections meeting #1Participation: Syllabus quiz, choose social media app to analyze. Discussion Qs Ch 1WEEK 32/3 MondayMod1_2 Social media takes on Mass MediaRead Ch 2 of SM textMass mediaMainstream mediaCommunication modelsImpact of social on mass media2/5 WednesdayMod1_2 continued Fake news, bots, and trollsCh 2 cont.Define motivations and ‘real’ fake newsHow to spot fake news and bots2/7 FridayEVEN sections meeting # 1 Syllabus quiz, choose social media app to analyze for the semester. Discussion Qs Ch1WEEK 42/10 MondayMod1_3 Theories used to study social media Ch 3 SM text(see key terms)2/12 WednesdayMod 1-3 Theories continuedMod 1-4 User Generated ContentCh 4 SM textUGC, videos, memes, GIFs, cognitive surplus, participation dilemma, second screensocial media influencers2/14 FridayODD sections meeting # 2Due: Social Media App analysis #1 (Blackboard). Participation: Describe findings of app analysis & discuss fake news Qs Ch 2WEEK 52/17 MondayGUEST SPEAKERFood blogger Whitney BondHow to make $$$ as a social media influencer. 2/19 WednesdayMod1_4 UGC continued.Mod1_5 Rise & Fall of Social Media PlatformsCh 5 SM textMySpace, Facebook, Twitter2/21 FridayEVEN sections meeting # 2Due: Social Media App analysis #1 (discussion board). Participation: Describe findings of analysis & discuss fake news Qs. Ch 2 Begin fake news assignment. WEEK 62/24 MondayMod1_5 continued Ch 5 continuedDemos, trends2/26 WednesdayMODULE 1 EXAMBring a pencil and a ParSCORE test form #F-289 Par-L. FILL OUT YOUR FRIDAY SECTION #Exam covers Module 1 lecture material, guest lecture(s), assigned reading. 2/28 FridayODD sections meeting # 3Due: Fake News post. Participation: Discuss fake news findings & Ch 5 Q. 4, 6 Begin app analysis part 2.WEEK 7Module 2 BeginsReadings for Module 2:Part 2 SM textWhat happens on Campus stays on YouTube. (Qualman)Don’t Panic (New Media Rights)3/2 MondayMod 2_1 Legalities of social & digital media useCh 6 (2.1) in SM TextDMCA,Copyright infringement3/4 WednesdayMod 2_1 cont Ch 6 cont. (2.1) Fair use, Creative Commons (Understand the different types of licenses and their requirements.)3/6 FridayEVEN sections meeting #3Due: Fake News post. Participation: Discuss fake news findings & Ch 5 Q. 4, 6 Begin app analysis Part 2.WEEK 83/9 MondayCOPYRIGHT Guest speaker, New Media RightsRead: Don’t Panic – Ch. 7, 9, 103/11 WednesdayMod 2_2 User Policies & PrivacyRead Ch 7 (2.2) & Ch 8 in SM Text3/13 Friday ODD sections meeting #4Social media analysis #2 due.Participation: Ch. 8, be prepared to give examples of either #1, 3, or 4Choose groups and case study topic.WEEK 93/16 MondayMod 2-3 Managing your image and building your brandRead Ch 7 (2.2) & Ch 8 in SM TextTerms of use, privacy issuesCybersecurity, libel laws, bloggers rightsCh 8 (2.3) Self-presentation, promissory character, definitional disruption 3/18 WednesdayPRIVACYGuest speakers3/20 Friday EVEN sections meeting #4Social media analysis #2 due.Participation: Ch. 8, be prepared to give examples of either #1, 3, or 4Choose groups and case study topic.WEEK 103/23 MondayMod 2_3 cont.Ch 8 continued AND read Qualman’s Campus bookReputation management, branding3/25 WednesdayMODULE 2 EXAMBring a pencil and a ParSCORE test form #F-289 Par-LExam on Mod 2 lecture material, guest lecture(s), & all readings.3/27 FridayOdd sections meeting # 5Nothing dueParticipation: work on case studies in groups. SPRING BREAK 3/30-4/3WEEK 11Module 3 beginsPractical Applications of Social Media UseReading: Part 3 in SM text 4/6 MondayModule 3-1 Professional UsesRead Ch 9 PR, advertising, marketing4/8 WednesdayProfessional Uses cont. REQProfessional uses continued.4/10 FridayEven sections meeting # 5 Nothing dueParticipation: work on case studies in groups. WEEK 124/13 MondayModule 3-2 professional usesProfessional uses continued4/15 WednesdayJournalists and Social Media use Read Ch 10 Journalism, mass media & news nonprofits4/17 FridayOdd sections meeting #6 - last meetingCase studies due. Groups present case studies in class for participation points.WEEK 134/20 MondayJournalism continuedExamples of using social media in journalism. 4/22 WednesdayModule 3-3 Global Impacts Read Ch 11 Global impacts4/24 FridayEven sections meeting #6 - last meeting Case studies due. Groups present case studies in class for participation points.WEEK 144/27 MondayModule 3-3 Global Impacts cont.Ch 11 continued4/29 Wednesday3-4 Politics and Social Media Movements Ch 12 U.S. politics and social media movements cont.5/1 FridayNO SECTIONSWEEK 155/4 Monday3-4 Politics and Social Media Movements contCh 12 continued5/6 Wednesday Wrap up/reviewWEEK 16 - FINALS 5/11 MondayFINAL EXAM 10:30 am – 12:30 pm in LT 161 lecture hall Bring a pencil and a ParSCORE test form #F-289 Par-L ................
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