Chapter 1: Defining Marketing for the 21st Century
b. steep decline of the stock market. c. increasing unemployment. d. corporate scandals . e. the rise of terrorism. Answer: a Page: 78 Level of difficulty: Medium. 20. With the rapidly changing global picture, the firm must monitor six major forces. All of the following would be among those forces EXCEPT _____. a. demographic. b. economic. c ... ................
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