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Sydney J. AtkinsonMrs. Janet SchwagerEnglish 102027 February 2019Rhetorical Analysis of a ‘Hulu’ Television AdvertisementHulu is an company that streams shows with current and past episodes, as well as live TV that you can watch anywhere. According to Hulu’s website, they kick-starting very recently in 2008 CITATION Hul17 \l 1033 (Hulu). From then it has become a major hit because it includes live TV, as well as streams past series, and current episodes, much like a combination of Netflix and cable. But, because there is other options like Netflix and cable TV, how does Hulu persuade so many people that their streaming service provides the best option to purchase? Hulu uses very unique advertising to promote their streaming service. Their most recent television advertisement uses a reverse logos effect that promotes each one of their incredible features and persuades viewers to buy Hulu to gain those benefits and never want to go back. Their “Never Get Hulu” advertisement is successful because it uses reverse psychology and reasoning to show that Hulu is the best in streaming services.The use of logos, which is the logic behind an argument is a rhetorical concept typically used in advertisements because it relates to a person’s common sense in order to influence them. No one can deny facts or ignore something that is very obvious and that is why this is a good concept to use when advertising for a broader audience. It will make every viewer feel like the logical decision is to purchase the product being advertised. Advertisements for streaming services often have to depend on reasoning to show the facts of why their service is better than others. In most cases, it is going to be adults buying these services and they tend to appeal to logic more than a younger audience. That is why the use of strong reasoning helps in this instance. This streaming service began in 2008 and only streamed television series, but in 2018 they expanded and now offer live TV on top of the streaming, as stated by CITATION Mic19 \l 1033 (Timmermann). This has been a key factor in promoting its service. One of its recent advertisements, which is called “Never Get Hulu,” was first released in late 2018 using a very unique and interesting persuasion tactic.The advertisement starts out with many scenes of people giving viewers a warning that the message is going to be very important and it will impact them greatly. The majority of these figures are famous to help with persuasion. The scenes continue to switch from person to person giving the viewers “advice”. These are all obviously things that most people would love to have or do. In this way, the ad is using a type of sarcasm or reverse psychology persuade readers to do the opposite of what they’re really saying. The advertisement lists other examples and at the end, they all say the same thing, “Never get Hulu, it will ruin TV for you forever.” This 60-second commercial uses a very different tactic than most commercial, but I think that is what makes it so persuasive. Throughout the ad, viewers hear “advice” that is actually the opposite of what they would want to hear. They begin to disagree with what they are hearing so, at the end, viewers believe that Hulu ranks at the top along with the other examples in the commercial. Also in the ad, they explain everything that comes with Hulu and all of their features. This also appeals to logos because it is a very practical way to persuade the viewers with facts. But the uses of reverse psychology are really what gives this message its logical force. This paired with the use of very famous figures giving them advice and explanation of the features of Hulu are what makes this advertisement’s use of logic so effective.After watching this advertisement, it shows that the use of logos and reasoning like this can be very persuasive. With all of the different streaming services available today, there are many options to choose from, so in order to make the right decision, a person must take logic into consideration. As stated above, this rhetorical concept was used in a backhand sort of way, but that is why it was so strong. The “Never Get Hulu” advertisement was a success along the lines of using logical reasoning to persuade their viewers.Works Cited BIBLIOGRAPHY Hulu. About Hulu. 2017. Web. 27 February 2019.—. "Never Get Hulu." 16 September 2018. Commercial., Michael. 4 things to know about Hulu's live TV streaming service. 26 February 2019. Web. 27 February 2019. ................
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