Content Marketing Activity Selection Tool
Content Marketing Activity Selection ToolGuidance: Use the following list of activities to select which communication vehicles are needed to support the marketing programs selected for the campaign. Each communication vehicle must state what it is, who the target it will be used for, and what the specific objective will be in using it. The campaign manager should analyze previous successes and failures of these communications vehicles used in prior marketing efforts. Communication Vehicle Types: Company blog Referral sitesWebinarsNewsletterEmailTele-prospectingFace to face sellingPPC advertising Social MediaDirect MailTradeshowChoices of ActivitiesAudiencePersonaObjective ................
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