SPORTS AND ENTERTAINMENT MARKETING



SPORTS AND ENTERTAINMENT MARKETING

Code: B553 Full Year (9-12) (1 credit)

Prerequisite: None

(rank weight 1.00)

Areas of Study Include:

• World of Marketing

– What is marketing

– Economics of marketing

• Sports & Entertainment: Connections & Contrast

– History of sports and entertainment marketing

– Similarities in marketing

– Differences in marketing

• Sports Marketing

– The sports market

– Categories of sports

– Sports products

• Sports Marketing Mix

– Product design

– Pricing and strategies

• Sports Market Research and Outlets

– The research process

– Outlets – the place decision

• Branding and Licensing

– Branding

– Licensing

• Sports and Promotion

– Planning the promotion

– Advertising and sales promotion

– Public relations and personal selling

• Sports Marketing Plans and Careers

– The marketing Plan

– Sports marketing careers

• Entertainment Marketing

– Entertainment and marketing

– Types of entertainment businesses

• Entertainment Products and Marketing

– Types of entertainment products

– Media product marketing

• Product and Price Decisions: Entertainment

– Branding and entertainment

– Price decisions

• Entertainment Market Research and Outlets

– Targeting entertainment markets

– Research methods

– Entertainment outlets and Venues

• Images and Licensing

– Images and merchandising

– Licensing and royalties

• Entertainment Promotion

– Promotional mix

– Variety of promotional methods

• Entertainment Marketing Plans and Careers

– Entertainment marketing plan

– Entertainment marketing: education and careers

Assessment: District-wide final project

Textbook: Sports and Entertainment Marketing, published by Glencoe, © 2005

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