SPORTS AND ENTERTAINMENT MARKETING
SPORTS AND ENTERTAINMENT MARKETING
Code: B553 Full Year (9-12) (1 credit)
Prerequisite: None
(rank weight 1.00)
Areas of Study Include:
• World of Marketing
– What is marketing
– Economics of marketing
• Sports & Entertainment: Connections & Contrast
– History of sports and entertainment marketing
– Similarities in marketing
– Differences in marketing
• Sports Marketing
– The sports market
– Categories of sports
– Sports products
• Sports Marketing Mix
– Product design
– Pricing and strategies
• Sports Market Research and Outlets
– The research process
– Outlets – the place decision
• Branding and Licensing
– Branding
– Licensing
• Sports and Promotion
– Planning the promotion
– Advertising and sales promotion
– Public relations and personal selling
• Sports Marketing Plans and Careers
– The marketing Plan
– Sports marketing careers
• Entertainment Marketing
– Entertainment and marketing
– Types of entertainment businesses
• Entertainment Products and Marketing
– Types of entertainment products
– Media product marketing
• Product and Price Decisions: Entertainment
– Branding and entertainment
– Price decisions
• Entertainment Market Research and Outlets
– Targeting entertainment markets
– Research methods
– Entertainment outlets and Venues
• Images and Licensing
– Images and merchandising
– Licensing and royalties
• Entertainment Promotion
– Promotional mix
– Variety of promotional methods
• Entertainment Marketing Plans and Careers
– Entertainment marketing plan
– Entertainment marketing: education and careers
Assessment: District-wide final project
Textbook: Sports and Entertainment Marketing, published by Glencoe, © 2005
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