COURSE OUTLINE - Wappingers Central School District
COURSE OUTLINE
Sports and Entertainment Marketing (Grades 9-12)
|INSTRUCTOR: |Mr. Kedzielawa |
|CREDITS: |1 Credit-Full Year |
|TELEPHONE: |(845) 897- 6700 ext. 30055 |
|E-MAIL: |david.kedzielawa@ |
|Prerequisite: |None |
Course Description
This course introduces the basic principles of marketing and economics as well as legal issues in business, critical thinking and problem solving skills. The class will exam every aspect of the marketing mix from the variety of sports and entertainment products, distribution, pricing and promotional strategies.
Students will learn the following:
✓ The world of marketing
✓ Sports and Entertainment: Connections and Contrast
✓ Sports Marketing
✓ Sports Marketing Mix
✓ Sports Market Research and Outlets
✓ Branding and Licensing
✓ Sports and Promotion
✓ Sports Marketing Plans and Careers
✓ Entertainment Marketing
✓ Entertainment Products and Marketing
✓ Product and Price Decisions: Entertainment
✓ Entertainment Market Research and Outlets
✓ Images and Licensing
✓ Entertainment promotions
✓ Entertainment Marketing Plans and Careers
Grading:
10% Participation
15% Homework (-30pts will be deducted for late assignments)
30% Projects
30% Exams
15% Case Studies
Course Outline:
SPORTS AND ENTERTAINMENT MARKETING
CODE: B553 FULL YEAR (9-12) (1 CREDIT)
Prerequisite: None
(rank weight 1.00)
Areas of Study Include:
• World of Marketing
– What is marketing
– Economics of marketing
• Sports & Entertainment: Connections & Contrast
– History of sports and entertainment marketing
– Similarities in marketing
– Differences in marketing
• Sports Marketing
– The sports market
– Categories of sports
– Sports products
• Sports Marketing Mix
– Product design
– Pricing and strategies
• Sports Market Research and Outlets
– The research process
– Outlets – the place decision
• Branding and Licensing
– Branding
– Licensing
• Sports and Promotion
– Planning the promotion
– Advertising and sales promotion
– Public relations and personal selling
• Sports Marketing Plans and Careers
– The marketing Plan
– Sports marketing careers
• Entertainment Marketing
– Entertainment and marketing
– Types of entertainment businesses
• Entertainment Products and Marketing
– Types of entertainment products
– Media product marketing
• Product and Price Decisions: Entertainment
– Branding and entertainment
– Price decisions
• Entertainment Market Research and Outlets
– Targeting entertainment markets
– Research methods
– Entertainment outlets and Venues
• Images and Licensing
– Images and merchandising
– Licensing and royalties
• Entertainment Promotion
– Promotional mix
– Variety of promotional methods
• Entertainment Marketing Plans and Careers
– Entertainment marketing plan
– Entertainment marketing: education and careers
Assessment: District-wide final project
Textbook: Sports and Entertainment Marketing, published by Glencoe, © 2005
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