5 Types of Customers & What Motivates Them [2021 Guide] - Namogoo

5 TYPES OF

CUSTOMERS

& WHAT

MOTIVATES THEM

2022 GUIDE

Introduction

Do you know what types of customers visit your eCommerce

site? Or what it takes to turn each type into buyers?

The truth is, customers come in a wide variety of types, and

providing the same generic customer experience can damage

your conversions, revenue, and brand perception.

What drives customer loyalty for one customer may stop

another customer¡¯s journey in its tracks.

Ideally, you want to provide every visitor a personal,

individualized experience by remembering them, recognizing

their preferences, and playing into their reason for visiting.

But how do you do that online?

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Remembering individuals and their preferences is a solved

problem on most eCommerce platforms thanks to cookies, but

recognizing types of online shoppers and their level of buying

intent? Not so much.

In this eBook, we¡¯ll go over how understanding customer types

can increase conversions and other crucial KPI¡¯s, we¡¯ll get to

know the 5 types of customers that exist online, and we¡¯ll learn

how to identify, convert and track them.

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Why Knowing the

Customer Types You

Attract Is Crucial

The 5 Distinct

Types of Customers

& How to

Convert Them

Identify and

Serve Your Types

of Customers

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WHY KNOWING THE TYPES OF CUSTOMERS YOU ATTRACT

IS CRUCIAL?

There are three main ways to segment customers so you can tailor marketing and sales efforts:

demographics, psychographics, and behavioral. You might already be familiar with them, but let¡¯s do a quick recap.

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Dividing the audience into groups

based on their locations,

gender, age groups.

Grouping customers based on

their goals, beliefs, challenges,

interests, likes and dislikes and

personality traits.

Segmenting customers based on

their behaviors and the actions

they take, such as whether they¡¯re

a new or returning visitor, what

traf?c source they came from, how

they¡¯ve engaged with your

website, etc.

Level: Basic

Level: Intermediate

Level: Advanced

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Demographic and psychographic segmentation help narrow

your audience and segment them into groups based on how

they might act, so you can target marketing spend to attract

visitors most likely to convert.

The third, behavioral segmentation, uses data to narrow your

audience based on what they actually do in real life, so you can

anticipate what they need to move forward in the customer

journey.

Behavioral segmentation,

uses data to narrow your

audience based on what they

actually do in real life, so you

can anticipate what they need

to move forward in the

customer journey.

Combined with onsite behavioral analytics and intent

prediction, you have a powerful blend to personalize the

onsite promotions and overall experience.

But there¡¯s more to consider.

Each segment you identify harbors different types of

customers. Let¡¯s say you sell luxury watches, and your

audience isn¡¯t swayed by budget items. That doesn¡¯t preclude

them from being thrifters looking for the best deal. Thrifters

are just one type you may encounter in your store.

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