5 Types of Customers & What Motivates Them [2021 Guide]

5 TYPES OF CUSTOMERS & WHAT MOTIVATES THEM

2022 GUIDE

Introduction

Do you know what types of customers visit your eCommerce site? Or what it takes to turn each type into buyers? The truth is, customers come in a wide variety of types, and providing the same generic customer experience can damage your conversions, revenue, and brand perception. What drives customer loyalty for one customer may stop another customer's journey in its tracks. Ideally, you want to provide every visitor a personal, individualized experience by remembering them, recognizing their preferences, and playing into their reason for visiting. But how do you do that online?

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Remembering individuals and their preferences is a solved problem on most eCommerce platforms thanks to cookies, but recognizing types of online shoppers and their level of buying intent? Not so much.

In this eBook, we'll go over how understanding customer types can increase conversions and other crucial KPI's, we'll get to know the 5 types of customers that exist online, and we'll learn how to identify, convert and track them.

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Why Knowing the Customer Types You Attract Is Crucial

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The 5 Distinct Types of Customers & How to Convert Them

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Identify and Serve Your Types of Customers

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WHY KNOWING THE TYPES OF CUSTOMERS YOU ATTRACT

IS CRUCIAL?

There are three main ways to segment customers so you can tailor marketing and sales efforts: demographics, psychographics, and behavioral. You might already be familiar with them, but let's do a quick recap.

Demographic segmentation

Dividing the audience into groups based on their locations, gender, age groups.

Level: Basic

Psychographic segmentation

Grouping customers based on their goals, beliefs, challenges, interests, likes and dislikes and personality traits.

Level: Intermediate

Behavioral segmentation

Segmenting customers based on their behaviors and the actions they take, such as whether they're a new or returning visitor, what traffic source they came from, how they've engaged with your website, etc.

Level: Advanced

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Demographic and psychographic segmentation help narrow your audience and segment them into groups based on how they might act, so you can target marketing spend to attract visitors most likely to convert.

The third, behavioral segmentation, uses data to narrow your audience based on what they actually do in real life, so you can anticipate what they need to move forward in the customer journey.

Combined with onsite behavioral analytics and intent prediction, you have a powerful blend to personalize the onsite promotions and overall experience.

Behavioral segmentation, uses data to narrow your audience based on what they actually do in real life, so you can anticipate what they need to move forward in the customer journey.

But there's more to consider.

Each segment you identify harbors different types of customers. Let's say you sell luxury watches, and your audience isn't swayed by budget items. That doesn't preclude them from being thrifters looking for the best deal. Thrifters are just one type you may encounter in your store.

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