Product specialty product unsought product product item
[Pages:8]Chapter 9
product
business product (industrial product)
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specialty product
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unsought product
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consumer product
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product item
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convenience product
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product line
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shopping product
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product mix
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A particular item that consumers search extensively for and are very reluctant to accept substitutes.
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Everything, both favorable and unfavorable, that a person receives in an exchange.
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A product unknown to the potential buyer or a known product that the buyer does not actively seek.
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A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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A specific version of a product that can be designated as a distinct offering among an organization's products.
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A product bought to satisfy an individual's personal wants.
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A group of closely related product items.
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A relatively inexpensive item that merits little shopping effort.
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All products that an organization sells.
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A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.
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product mix width
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brand
product line depth
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brand name
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product modification
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brand mark
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planned obsolescence
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brand equity
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product line extension
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global brand
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A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
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The number of product lines an organization offers.
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That part of a brand that can be spoken, including letters, words, and numbers.
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The number of product items in a product line.
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The elements of a brand that cannot be spoken.
Changing one or more of a product's characteristics.
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The value of company and brand names.
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The practice of modifying products so those that have already been sold become obsolete before they actually need replacement.
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A brand where at least 20 percent of the product is sold outside its home country or region.
Adding additional products to an existing product line in order to compete more broadly in the industry.
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brand loyalty
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family brand
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generic product
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cobranding
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manufacturer's brand
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trademark
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private brand
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service mark
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individual branding
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generic product name
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Marketing several different products under the same brand name.
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A consistent preference for one brand over all others.
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Placing two or more brand names on a product or its package.
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A no-frills, no-brand-name, low-cost product that is simply identified by its product category.
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The exclusive right to use a brand or part of a brand.
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The brand name of a manufacturer.
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A trademark for a service.
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A brand name owned by a wholesaler or a retailer.
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Identifies a product by class or type and cannot be trademarked.
Using different brand names for different products.
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persuasive labeling
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implied warranty
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informational labeling
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universal product codes (UPCs)
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warranty
express warranty
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An unwritten guarantee that the good or service is fit for the purpose for which it was sold.
A type of package labeling that focuses on a promotional theme or logo and consumer information is secondary.
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A type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
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A series of thick and thin vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products.
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A confirmation of the quality or performance of a good or service.
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A written guarantee.
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