McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill ...

McGraw-Hill/Irwin

Copyright ? 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

APPLE'S NEW PRODUCTS

! Apple's Innovation Machine

! iCloud: Where the Digital Lifestyle is Heading

10-5

WHAT ARE PRODUCTS AND SERVICES?

LO1

A LOOK AT GOODS, SERVICES, AND IDEAS

! Products

! Goods

? Nondurable Goods

? Durable Goods

! Services ! Ideas

10-6

WHAT ARE PRODUCTS AND SERVICES?

LO2

CLASSIFYING PRODUCTS

! Consumer Products

! Business Products

10-7

WHAT ARE PRODUCTS AND SERVICES?

LO2

CLASSIFYING PRODUCTS

! Consumer Products

? Convenience Products ? Shopping Products ? Specialty Products ? Unsought Products

10-8

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