McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill ...
McGraw-Hill/Irwin
Copyright ? 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
APPLE'S NEW PRODUCTS
! Apple's Innovation Machine
! iCloud: Where the Digital Lifestyle is Heading
10-5
WHAT ARE PRODUCTS AND SERVICES?
LO1
A LOOK AT GOODS, SERVICES, AND IDEAS
! Products
! Goods
? Nondurable Goods
? Durable Goods
! Services ! Ideas
10-6
WHAT ARE PRODUCTS AND SERVICES?
LO2
CLASSIFYING PRODUCTS
! Consumer Products
! Business Products
10-7
WHAT ARE PRODUCTS AND SERVICES?
LO2
CLASSIFYING PRODUCTS
! Consumer Products
? Convenience Products ? Shopping Products ? Specialty Products ? Unsought Products
10-8
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