Product and Services Strategy
Unsought Products ¾New innovations ¾Products consumers don’t want to think about these products ¾Require much advertising & personal selling i.e Life insurance, blood donation Product Classifications: Consumer Products Specialty Products ¾Special purchase efforts ¾High price ¾Unique characteristics ¾Brand identification ¾Few purchase locations i.e Lamborghini, Rolex Shopping Products ... ................
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