Benchmarking the Dealership

Baird: Encouraging Trends for Motorhome and Towable Sales page 13

JUNE 2015

Benchmarking the Dealership

page 10

Also:

Improving Your ROI on Third-Party Site Spends page 15

7 Habits of Highly Successful RV Dealers page 17

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10

Benchmarking the Dealership

Is your dealership as profitable as it should be? For some insight, compare your margins and expense ratios with other dealers around the country.

13 Spring Quarter RV Retail Trends Are "Encouraging"

In spite of some expansion in dealer inventory this spring, investment firm Baird & Co. says the outlook for both motorhome and towable sales is good.

15 Improving ROI on Third-Party Site Spends

Not getting enough business from the third-party sites you use? Here are tips from an online marketplace veteran for using the sites to their full potential.

17 7 Habits of Highly Successful RV Dealers

Even without looking at "the numbers," consultants can sense if a dealership has a sound foundation just by talking with its management team. Here are habits they routinely find in successful dealers.

18 Are Your Social Media Promotions Violating FTC Rules?

If your dealership sponsors social media promotions for the purpose of generating consumer endorsements, make sure they comply with these FTC truth-in-advertising rules.

20

Interns, Heat Stress Regulations, and Other Seasonal Matters

Hiring interns legally and preventing heat-related illness among employees are just a few harbingers of summer. Here's info for maintaining your cool ? and your compliance.

ALSO:

25 Go RVing Hits the Road this Summer

10

5 4

13

3 2 1 0 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14

15

June 2015

17 18

20

IN EVERY ISSUE:

6 Looking ahead 7 Chairman's report 8 Officers, directors, and

delegates 9 Industry trends

31 Mike Molino RV Learning Center contributors

34 RVDA endorsed products 35 RV industry's training calendar 35 Advertisers index

JUNE 2015 5

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