Chapter 01: An Overview of Strategic Marketing

The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its a. goods. b. services. c. experiences. d. production. e. ideas. ANSWER: e. 69. Which of the following is . most likely. to be an idea marketer? a. Car salesperson b. Airline pilot c ... ................
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