A Handy Guide to UK Advertising and Sales Promotion Law

A Handy Guide to UK Advertising and Sales Promotion Law

UK Advertising and Sales Promotion Law

Key Contacts

Disputes

Michael Skrein

Carolyn Pepper

Emma Lenthall

Louise Berg

Tania Evans

Tina Sany

For advice on content and disputes please contact Michael Skrein at mskrein@

Commercial

Tom Webley

Jonathan

Berger

Stephen Edwards

Philip Taylor

Daniel Barnett

Greg Pryor

Neil Gillard

For advice on commercial agreements, digital and other media please contact Jonathan Berger at jxberger@

Sakil Suleman

Life Sciences

John Wilkinson

Alison Dennis

George Pickering

Nicola Maguire

For advice on life sciences and healthcare please contact John Wilkinson at jwilkinson@

Data Protection

Cynthia O'Donoghue Jeff Rodwell

Bob Stankey

For advice on data protection please contact Cynthia O'Donoghue at codonoghue@

A Handy Guide to UK Advertising and Sales Promotion Law

An Introduction

1

The Reed Smith Advertising Team has represented clients in the advertising, marketing and promotion industries for more than 50 years.

Our UK advertising lawyers have vast experience of advising clients in relation to a wide range of areas including licensing, sponsorship and events, media buying, production agreements, mergers and acquisitions, celebrity endorsements and sales promotions.

This booklet draws on our expertise in advising on clearances, ASA complaints and disputes involving issues such as the use of music and images in advertisements, defamation, trade marks and comparative advertising.

Our clients include brand-name advertisers, advertising agencies, production companies, advertising agency networks, talent payroll companies, media companies, technology companies, publishers, film studios, broadcasters, leading trade associations, authors, musicians and celebrities. We also advise on advertising and sales promotion issues for clients whose mainstream activities are in other fields, such as financial services, IT, insurance, leisure, music, food and drink, sports services, technology, aviation and shipping.

Our specialist life sciences group advises on all legal issues connected with advertising in the biotech, pharma, device and medical technology fields as well as related areas such as cosmetics and functional foods.

This Guide is intended to provide a general introduction to the law of advertising in the UK. It is not intended to provide comprehensive legal advice or guidance (if it did we would be putting ourselves out of a job). We hope it contains sufficient information to ring alarm bells in appropriate circumstances.

We hope that you enjoy using it and will contact us if you need to know more.

Reed Smith

A Handy Guide to UK Advertising and Sales Promotion Law

Contents

3

Contents

An Introduction The Advertising Standards Authority Non-Broadcast Advertising Regulation Broadcast Advertising Regulation Restrictions on Advertising Food and Drink to Children PhonepayPlus Copyright Design Right Trade marks Passing Off Privacy and Confidence Libel and Malicious Falsehood Contempt of Court Programme Sponsorship Comparative Advertising Using Celebrities in Advertising Sales Promotions Advertising and Selling Online, via E-mail and SMS Misleading Advertisements London Olympics 2012 Index Advertising Key Contacts

Page No.

1 5 9 17 23 27 31 41 45 51 55 61 67 71 75 83 87 93 97 105 113 121

5

The Advertising Standards Authority

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download