Optimize For Outcomes



The fitness company PRFAQApril 6th, 2017 - Today, Six Pillar Fitness announced release of its new fitness library, the Exercise Body of Knowledge (). “This library represents our first step in providing people of all fitness levels the information they need to reach their fitness goals”, says Bill Smith, founder and CEO of Six Pillar Fitness. “Whether you've been exercising for years, or just getting started, our library provides the information you need to find exercises that meet your goals with the equipment you have, be it a full set of equipment in a gym or a few resistance bands in your bedroom.”The Exercise Body of Knowledge provides a foundational library of information that covers strength and conditioning exercises of all kinds. Easily sort, search or filter exercises based on the equipment you have available to you. This allows you to quickly find exercises that you can perform without having to wade through exercises you can't do because you don't have the equipment needed. “I like exercising at home, and don't have the space for a ton of equipment. I've tried other sites, but a lot of the exercises need equipment that I don't have. allows me to see only the exercises I have the equipment to do, which makes it much easier for me to find relevant exercises”, says Blake Oswald, an early beta tester of the library.In addition to equipment based searching, the Exercise Body of Knowledge gives users the ability to find exercises based on their goals and current fitness levels. Accompanying videos show the user how the exercises are done correctly with the equipment the user has identified in their profiles (or quick links on the library page). This ensures users can see how the exercises are done safely and in a form that provides maximum benefit. “It’s like having a personal trainer show me how to do all these exercises”, says Phil Mosebach. “I've never been big into weight lifting, and didn't know how to do many exercises. has helped me learn how to do many exercises and improve my overall fitness level. Being able to see the exercise done properly helps me learn and exercise efficiently.”The library is available now, accessible via a web browser on your PC or mobile device at FAQA website? Why not a mobile app? The initial release includes the database of exercises and accompanying videos. As this is the foundation of the service, it is the first focus. The easiest way to expose this to end users is a simple, mobile friendly web UI. A mobile app is high on the list of priorities, but not for v1.Aren't there sites out there already doing this? There are many fitness sites out there today, many of which have exercises, videos and, programs to follow. Existing sites have one or more of the following problems –Designed by/for gym ratsNot customized to the visitorNot enough entry level informationNot high quality in design or functionWhat needs to be completed for the first release? The first release is about the foundation – a database of exercises, that includes equipment needed, target muscles, a description, and link(s) to videos. One exercise might have multiple links if it can be done with different pieces of equipment. For example, curls can be done with dumbbells or exercise bands.The second part is setting up a YouTube channel with all videos for each exercise. Videos should be done in a way that they can stand on their own as 90-120 second videos.What are the phases of release and functionality for future versions?Release one – web based exercise library and videosRelease two – web based workout builder tool (allows customer to plug in equipment, goals, workout time by day and get an auto generated workout each day or custom build from the library)Release three – mobile appRelease four – nutrition guideRelease five – customized advertising based on profile info, buy x and increase available exercises by y!”Release six – meal planning siteRelease seven – meal planning app with shopping integrationsRelease eight – full streaming workouts available through variety of streaming devicesHow does this vision generate revenue?Release one – web library – ad revenue from website and YouTubeRelease two – premium subscription to build custom workoutsRelease three – mobile app with ad banner, pay to remove bannerRelease four – additional web based ad revenueRelease five – targeted ads based on profile and exercise algorithms (increased clickthrough and conversion rates)Release six – ad revenue from additional websiteRelease seven – mobile app with ad banner, pay to remove bannerRelease eight – monthly subscription fee for streaming serviceHigh Level VisionOther ideasData storage/analysis on workouts and eatingFitness products – with a loyal base of customers, we can start selling well-crafted gear, resistance bands, gloves, lifting belts, etc.Voice Assistant as a Personal Trainer – Tie custom workouts into Alexa/Siri/Other skills so that the voice assistant works like a personal trainer and talks you through your workout. ................
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