Model-Based Design Approach for Automotive Applications

Model Based Design Approach For Automotive Applications

Shenoy R K

Senior Vice President, Powertrain Electronics Robert Bosch Engineering and Business Solutions ltd.

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RBEI/NE1 | 10/07/2014 | ? Robert Bosch Engineering and Business Solutions Limited 2014. All rights reserved, also regarding any disposal,

exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Model Based Design Approach For Automotive Applications

RBEI* Overview

The largest Bosch development center outside Germany

Associates 13000+ associates

Innovation 154 patents filed in 2013 & Products developed Centers Bangalore and Coimbatore (India), Ho Chi Minh (Vietnam)

Lineage Over 20 years in the industry Services Engineering (Embedded SW, Hardware, Mechanics), IT, ITES

Domain

Automotive, Industrial &Consumer Goods, Building & Security

* Robert Bosch Engineering & Business Solutions Ltd.

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RBEI/NE1 | 10/07/2014 | ? Robert Bosch Engineering and Business Solutions Limited 2014. All rights reserved, also regarding any disposal,

exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Ho Chi Minh City

Coimbatore

Bangalore

Vietnam

Model Based Design approach for Automotive applications

Modern Automotive System

Powertrain Legislation

Safety Comfort

Infotainment & Connectivity

Body Electronics

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RBEI/NE1 | 10/07/2014 | ? Robert Bosch Engineering and Business Solutions Limited 2014. All rights reserved, also regarding any disposal,

exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Model Based Design approach for Automotive applications

Rise in complexity with increasing Automotive feature-set

Source: ETAS

Source: Freescale

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RBEI/NE1 | 10/07/2014 | ? Robert Bosch Engineering and Business Solutions Limited 2014. All rights reserved, also regarding any disposal,

exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Model Based Design approach for Automotive applications

Predictions !

Ken Olson, President, chairman and founder of Digital Equipment Corp. (DEC)

"There is no reason anyone would want a computer in their home." Arguing against the PC in 1977

"Prediction is very difficult, especially if it's

about the future." Nils Bohr

Ernest Rutherford The Nobel Prize in Chemistry 1908

"Anyone who expects a source of power from breaking down of an atom is talking moonshine.

Bill Gates in 1981

"Nobody would ever need more than 640 kilobytes of memory on their personal computer"

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RBEI/NE1 | 10/07/2014 | ? Robert Bosch Engineering and Business Solutions Limited 2014. All rights reserved, also regarding any disposal,

exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

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