“Narrative Structure: Plot and Emotional Responses ...
“Narrative Structure: Plot and Emotional Responses” (Jennifer Escalas, Barbara Stern)
Abstract
The chapter reviews relevant narrative theories, applies them to the advertising context, and presents a study that tests the influence of narrative structure on emotional responses. Findings indicate that well-developed narrative structure affects the positive emotional responses of warm and upbeat feelings. The effects are mediated by sympathy, an emotional state in which a viewer is aware of another's feelings, and empathy, a state in which a viewer shares another's feelings. Empathy signifies a higher degree of absorption in the narrative, and thus elicits stronger responses than does sympathy.
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- progression in narrative the grid
- narrative structure of frankenstein by chapters
- story and narrative structures in computer games
- tips for narrative mime
- writing fun narrative planner
- narrative structure plot and emotional responses
- narrative elements vocabulary loudoun county public
- questions for narrative story structure
- selecting narrative structure and templates
Related searches
- social and emotional activities for toddlers
- basic physical and emotional needs
- free social and emotional curriculum
- social and emotional learning games
- social and emotional lesson plans
- social and emotional milestones infants
- narrative structure examples
- narrative structure definition
- what does narrative structure mean
- what is narrative structure plot
- social and emotional activities for infants
- physical and emotional health connection