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Amazon expands its prowess into the retail side of grocery

SAN FRANCISICO – Amazon will now be introducing a free 2-hour delivery service for its “Prime” members in collaboration with Whole Foods, a grocery chain Amazon recently purchased in a $13.7 billion deal.

In select Whole Foods grocery stores in 4 cities starting today, Prime members will have access to all of the items Whole Foods has, available for free 2-hour delivery just as if they went to the store.

This is not Amazon's first push into the grocery space. Amazon has a division, Amazon Fresh, which focuses on delivering all the same items a grocery store would stock (and more) and deliver these goods directly to your door the next day or within a few hours.

This move expands on the many grocery (and miscellaneous) items Amazon can already ship to you lighting fast through its Amazon Fresh service which costs $14.99/month for on top of the yearly Prime membership cost.

This is just one of Amazon's steps in attempting to lock itself as a staple in the grocery industry, fighting the competition it has from already established major grocery retailers such as Walmart, which has its own version of grocery pickup meant to compete directly with Amazon.

“Growing at a massive scale requires massive changes, and this purchase of Whole Foods is just one of our steps along the way” said John Cheyf, Director of Amazon Fresh/Now.

Amazon's ultimate goal is to be the #1 stop for basically any good you may need to buy and Amazon is well on its way.

About Amazon: Founded July 5, 1994 by Jeff Bezos, Amazon started out as an online bookstore but slowly grew over time to be the monstrosity it is today. With a market cap of about 680B Amazon has grown and expanded rapidly by reinvesting its profit to expand and attract new customers and has done so very successfully.

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