Romance Book Marketing Boot Camp - Build Book Buzz

[Pages:42]Romance Book Marketing Boot Camp

PRESENTED BY SANDRA BECKWITH,

AT THE 2016 LONE STAR CONFERENCE

Agenda

1. Know your target audience 2. How to rock it on Amazon 3. Generating reader reviews 4. Using tip sheets to leap frog over others

What counts the most?

1. Quality 2. Connecting 3. Engaging They set the stage for good word of mouth

What counts the least?

1. What everyone else is doing

2. Claiming "best-seller" status

3. Using tactics that make you uncomfortable

How do romance readers discover books?

1. Browsing in a bookstore

2. In person recommendation from people you know

3. Browsing online book sites

7. From book recommendation lists

8. Library or library staff recommendations

4. Best-seller lists

9. Book review blogs and sites

5. From books I've sampled 10.From online retail sites that

6. Following favorite authors on social media

recommend based on what I've bought/read before

1. Know your target audience

It all starts with your target audience Who will love your book? What do they read, watch, listen to? Where are they online?

Romance readers

82% are women Most likely ages 30 to 54 Highly represented in the South $55,000 average income

Romance readers

Get statistics, specifics at these links:



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