For more information contact: - Enterprise Holdings



For more information contact:

Christy Conrad, Enterprise Rent-A-Car Brian Westrich, Fleishman-Hillard

314.512.2706, cconrad@ 314.982.9109, westricb@

ENTERPRISE RENT-A-CAR LAUNCHES “MONTH OR MORE”

TO SERVE GROWING MARKET FOR EXTENDED RENTAL PERIODS

New rental plan offers cost savings and added convenience

for leisure and business motorists alike

ST. LOUIS, February 25, 2004 – For snowbirds or contract employees, and from Minneapolis to Miami, renting vehicles for extended needs has never been more convenient or easier on the pocketbook.

Enterprise Rent-A-Car, North America’s largest rental car company, recently launched the “Month or More Rental Plan” to serve a growing niche of both business and leisure motorists, calling for new and reliable vehicles for more than 30 days at a time.

Whether it’s a business person relocating, or one who’s on a temporary or contract work assignment, Month or More provides a cost-effective means of renting a vehicle for extended periods of time.

In addition, vacationers away from their homes for lengthy periods – such as snowbirds from the North, escaping the winter time blues in the sunny South – will find the savings and convenience of Month or More to their liking as well.

The plan, which is served from a toll-free service center, offers savings of up to $75 per month on extended rentals. It’s available year-round and is rolling out over the next few months at all of Enterprise’s more than 5,200 North American neighborhood and airport locations.

“We’ve always listened to what our corporate customers tell us, and many have expressed a desire to rent vehicles for extended periods,” said Rob Hibbard, vice president of rental development for Enterprise. “Month or More offers customers added convenience when making longer-term rentals, while saving money for their companies.”

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Steve Short, vice president of consumer development for Enterprise, explained that those renting for leisure purposes, who are away from their primary residence for long periods, also are looking for a reliable, convenient, and affordable “wheels” alternative.

“For example, consumers who have the chance to enjoy extended vacations in another part of the country, generally don’t want to buy or lease a car,” Short said. “Instead, a plan like Month or More is a perfect fit. In addition, our thousands of neighborhood locations and our practice of picking up and dropping off our customers, makes renting easy and convenient.”

Maggie Howard, a senior manager with the federal government, based in Ogden, Utah, testified to the value of Enterprise’s Month or More Rental Plan. While on a six-to-nine-month special assignment in Washington D.C., she and several of her colleagues initially rented an Enterprise minivan on weekends to do grocery shopping, as well as other errands. It didn’t take long before they realized that having access to a vehicle only two days a week was not sufficient to meet their needs.

So when a local Enterprise manager introduced Howard and her colleagues to Month or More and its lower rates, they jumped at the opportunity to reduce overall transportation costs, while, at the same time, adding the flexibility of running miscellaneous errands during the week.

“Month or More really provides a great opportunity for extended business trips like this,” said Howard, who’s been an Enterprise renter for 20 years. “In addition to saving us money, we have access to a virtually brand new minivan, which comes with free 24-hour roadside assistance should we need any thing. It’s also extremely convenient, compared to returning and re-renting a different vehicle every weekend under our previous arrangement.”

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Specifically, Enterprise’s Month or More Rental Plan features such benefits as:

• A dedicated service center to answer questions and book reservations at

1-800-227-6862

• No additional charges for qualified additional drivers over 21 years of age from the same company

• Around the clock, 24-hour roadside assistance

• Free pick-up and drop-off at customer’s home or office

• Further discounts on already low monthly rates as follows:

o $25 the 2nd month

o $50 the 3rd month

o $75 the 4th month and beyond

For more information about Month or More, please visit .

About Enterprise

Founded in 1957, Enterprise Rent-A-Car is the largest rental car company in North America with 5,500 locations and a fleet of more than 500,000 vehicles worldwide. Enterprise is a privately held company that also has locations in Canada, the U.K., Ireland and Germany. For more information about Enterprise, visit its Web site at or call 1-800-Rent-A-Car.

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