FOR IMMEDIATE RELEASE - Enterprise Holdings



FOR IMMEDIATE RELEASE

MEDIA CONTACT:

Bonnie Wheatley

Challenger Tour Manager

719.471.3008, ext. 3116

bonnie@

 

Christy Conrad

Enterprise Rent-A-Car

314-512-2706

cconrad@

Enterprise Rent-A-Car And PBR Join Forces

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COLORADO SPRINGS, Colo. (December 19, 2003) The Professional Bull Riders (PBR) is proud to announce its new affiliation with the leading rental car company in North America, Enterprise Rent-A-Car. Enterprise Rent-A-Car was founded in the basement of an automobile dealership in 1957, and much like the PBR, through passion, commitment, and focus the company is at the top of its industry today.

In coordination with the PBR, Enterprise Rent-A-Car presents the "Enterprise Ride with the Best" incentive during the 2004 Built Ford Tough Series (BFTS) presented by Wrangler. The "Enterprise Ride with the Best" bonuses will be paid to the winner from the previous BFTS event if he successfully completes his eight second ride during the preliminary go rounds of competition. The program kicks off when the winner of the Jacksonville Invitational  rides for $5,000 in each of the preliminary go-rounds of the  Worcester Classic on January 2nd-3rd.

PBR Fans are also able to participate in the Enterprise Ride with the Best Sweepstakes by registering on line at vegas. One lucky PBR fan's name will be drawn  the Monday prior to each BFTS event from among those registered. The person whose name is drawn will win an all expense paid trip to Las Vegas for the 2004 PBR World Finals if the "Enterprise Ride with the Best" rider covers his round two bull in the coming event .

"The Professional Bull Riders is one of the fastest-growing spectator sports in the country, so being associated with that increase in popularity is a great way to enhance awareness of Enterprise Rent-A-Car," said Steve Smith, vice president of marketing communications, Enterprise Rent-A-Car. "The partnership represents a great match, because the typical PBR fan enjoys an active lifestyle, participating in more leisure activities than the average American.  Enterprise customers  also enjoy leisure activities, renting our vehicles for weekend getaways, extended vacations, family reunions, and attending sporting events such as a PBR competition, as well as numerous other leisure needs."  

In addition to live event participation, Enterprise will have a strong advertising presence during the PBR's network and cable television broadcasts. Founded in 1957, Enterprise is headquartered in St. Louis and has more than 5,400 offices located throughout the United States, Canada, United Kingdom, Ireland and Germany. Visit for more information.

The PBR is headquartered in Colorado Springs, Colorado and has over 600 athletes competing in more than 100 PBR sanctioned competitions. More than one million spectators attend PBR events each year. In addition to the weekly shows on OLN (Outdoor Life Network) in the United States and Canada, the PBR broadcasts competitions in Australia, Sweden and Russia. This unprecedented television coverage has made bull riding one of the fastest growing spectator sports in America and around-the-world.

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