Syllabus - Rancocas Valley Regional High School
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Business Department
Management and Entrepreneurship
Course Syllabus
2009-2010
Course Title: Management & Entrepreneurship - 430
Grade Level: 11, 12 – Rigorous Weight Credits: 5
Length: 18 wks
Course Schedule: 72 Minutes Block, 5 Days a Week, 18 Weeks – Block One
Instructor Name: Carolee Gray
Email Address: cgray@
This course is designed to explore what makes a business profitable. In collaborative groups, students will create a comprehensive business plan for a company. The students will learn about location, competition, pricing, and promotion and be able to develop management and financial plans.
If you plan to start your own business, major in business in college, or enter employment in business, this course will benefit you.
Required Text:
Textbook: Entrepreneurship 11th Edition – Owning Your Future – Copyright 2010
Additional Reading Requirement: Campus CEO – The Student Entrepreneur’s Guide to Launching a Multimillion-Dollar Business by Randal Pinkett
This course is weighted as rigorous
Electronic Sources: entrepreneurshiprocks@
Instructor Biography:
Carolee Gray is a Business Education Teacher at Rancocas Valley Regional High School in Mount Holly, New Jersey. She is a 1990 graduate of RVRHS, holds a B.S. in Finance from Rider University and on September 15, 2009 will hold a Master of Arts in Education with a Specialization in Administration and Supervision.
This school year she adds Co-Adviser, Class of 2012 to her list along with Primary Adviser of the FBLA (Future Business Leaders of America).
Welcome - Course Description
Welcome to the Management & Entrepreneurship Class. I am pleased to have the opportunity to work with you during this school year. This course is designed to teach you everything you will need to know to start and maintain your own small business.
Policies & Procedure – Attendance
Six unauthorized class absences will be allowed for a semester. No credit will be given for unauthorized absences beyond the number of absences listed above. Students have one full day to hand in work missed for their one unauthorized absence. Please see page 8 of your student agenda for further information regarding Rancocas Valley’s attendance policies.
Arriving Late
After three unexcused days arriving to class late you will be turned in to discipline.
Participation
Participation is very important. Students are expected to contribute in a substantive way. Quality answers are expected from all students at all times. Participation is heavily weighted in individual and group activities. Non participation in class will result in a significant grade reduction. You will receive a 100 in participation/personal management for each quarter and that number will be decreased based on lack of participation with a maximum of ten points per week that can be subtracted.
Late Assignments
Handing in late assignments means not handing in an assignment the day the assignment is due. A student can hand in an assignment anytime before the day the assignment is due. Once that day is over, it is considered late. One day late will cost you 10% of your grade. Two days late will cost 20% up to five days late will be 50% and after five days work will not be accepted.
Incomplete Assignments
Incomplete assignments will receive no more than half credit at all times – no exceptions.
Student Behavior
All students are expected to conduct themselves as mature and responsible members of an academic community. All rules set forth by Rancocas Valley Regional High School do apply. Please be reminded that the use of cellular telephones and electronic devices are not permitted. Violating this rule will result in disciplinary action.
Academic Honesty
Academic honesty is highly valued and expected at all times. A student must always submit work that represents his or her original words or ideas. If any words or ideas are used that do not represent the student’s original words or ideas, the student MUST cite all relevant sources. Plagiarism is not tolerated; the punishment will be the grade of zero (0) for the assignment and disciplinary action given by the school administrator. All citations can be made from the Rancocas Valley Regional High School’s Library Media Center Noodle Tools Program at . Having a tutor, family member, friend, or classmate complete your assignments is not allowed. If you have any questions about appropriate academic citations, do not hesitate to ask.
You can find further explanation of Rancocas Valley’s honor policy and student in good standing policy at
Course Assignment Summary
This is a tentative plan for the next 18 weeks. This course is weighted as rigorous and you must be ready to work hard and make a commitment to being successful in this class.
Unit 1: What is an Entrepreneur?
Chapter 1: Introduction to Entrepreneurship
Chapter 2: Entrepreneurship & the Economy
Chapter 3: Types of Business & Business Ownership
Breakdown of questions and topics in Unit 1: What is Entrepreneurship?, Characteristics of an Entrepreneur, Importance of Entrepreneurship in the Economy, Thinking Globally, Acting Locally, Types of Business and Types of Business Ownership.
Have you ever considered starting your own business? Is making a profit a good thing? When I think of “business,” what type of business do I think of first?
Your Business Plan:
• What skills do I have to start this business?
• What factors will influence the demand for my product or service?
• What type of business will I start?
• What type of business ownership is right for me?
Entrepreneurship Issue: Serial Entrepreneurship, Alumni Networks, Employee-Owned Corporations
Your Business Career: Choosing to Attend College, Self-Awareness, Career Orientation
Entrepreneur Profile: Entrepreneurial Skills for Whatever You Do, Nonprofit versus Profit, Flying into Business
Entrepreneurs & Technology: The Internet and the World Wide Web, Information Technology, E-Commerce
There are case studies involved with the textbook that we are going to complete during the 18-week course.
Time Frame for Unit One (three chapters) is weeks. Start on September 11th and complete by September 25th.
Case Study 1: Becoming an Entrepreneur
Unit 2: Preparing for Business
Chapter 4: Business Communication
Chapter 5: Time Management
Breakdown of questions and topics in Unit 2: Communicating in Business, Negotiating, Ethical Business Behavior and Socially Responsible Business & Philosophy.
Is it dishonest to change the way you communicate in business compared to your everyday method? How would you finish this statement? One rule everyone should live by is…..
Your Business Plan:
• How is my business socially responsible?
Entrepreneurship Issue: Web Conferencing and Peace through Entrepreneurship
Your Business Career: Expectations and Empathy
Entrepreneur Profile: Spreading the Word and Giving Back: WE Lend a Hand
Entrepreneurs & Technology: Competing Online and E-Mail
There are case studies involved with the textbook that we are going to complete during the 18-week course.
Time Frame for Unit Two (two chapters) is two weeks. Start on September 28th and complete by October 8th. There is a four-day weekend for students from Friday, October 9th through October 12th.
From September 11th through October 16th we will also cover Part ONE of Campus CEO. These are the chapters involved with Part ONE.
1. All Campuses Are Not Created Equal – Weighing Your Options
2. What Business Should You Launch – And When?
3. Put It on Paper – Creating a Powerful Business Plan
4. Structure Support Success 0 Laying a Strong Foundation
5. High Tech and Low Cost – Gaining the Technology Edge
Case Study 2: Communicating Effectively & Responsibly
Unit 3: Opportunity Recognition & Market Analysis
Chapter 6: Opportunity Recognition
Chapter 7: Market Research
Breakdown of questions and topics in Unit 3: What is a Business Plan? What is a Business Opportunity? What is Market Research? What is your competitive advantage?
If I were going to do something important, would I plan before I did it? What are your three favorite ways to spend your free time?
Your Business Plan:
• Is my idea for business a real business opportunity?
• How should I conduct market research?
• Who are my competitors?
• What is my competitive advantage?
Entrepreneurship Issue: Serial Entrepreneurship, Alumni Networks, Employee-Owned Corporations
Your Business Career: Choosing to Attend College, Self-Awareness, Career Orientation
Entrepreneur Profile: Entrepreneurial Skills for Whatever You Do, Nonprofit versus Profit, Flying into Business
Entrepreneurs & Technology: The Internet and the World Wide Web, Information Technology, E-Commerce
There are case studies involved with the textbook that we are going to complete during the 18-week course.
Time Frame for Unit Three (two chapters) is two weeks. Start on October 13th and complete by October 27th. School is closed on Monday, October 12th for Columbus Day and there is a half day on Thursday, October 22nd for teacher in-service.
Case Study 3: Starting a New Business – Business Plan for Eva’s Edibles
Unit 4: Marketing Plan & Sales
Chapter 8: Marketing Your Product
Chapter 9: Selling Your Product
Breakdown of questions and topics in Unit 4: Developing your marketing mix, Promoting your product, Principles of Successful Selling and Estimating Sales.
Is the brand of a product important? Are you a good salesperson?
Your Business Plan:
• What is my marketing plan?
• What are my product and pricing strategies?
• How do I promote my product?
• How do I sell my product?
• How do I estimate sales?
Entrepreneurship Issue: Local Business Cooperatives and Customer Word-of-Mouth
Your Business Career: Networking and Dressing for Success
Entrepreneur Profile: A New Spin on Biking and E-Media Mogul
Entrepreneurs & Technology: Website Branding and Web Hosts
Time Frame for Unit Four (two chapters) is two weeks. Start on October 28th and complete by November 12th. NJEA Convention is November 5th and 6th. School re-opens on November 9th.
Case Study 4: Marketing & Selling
Unit 5: Analyzing Finances
Chapter 10: Business Decisions & the Economics of One Unit
Chapter 11: Financial Statements
Chapter 12: Financial Ratios & Break-Even Analysis
Breakdown of questions and topics in Unit 5: The Cost of Doing Business, The Economics of One Unit of Sale. Income Statements & Cash Flow and The Balance Sheet. Financial Ratios and Break-Even Analysis.
Why do businesses need to control their expenses? Is it important for an entrepreneur to know basic accounting principles? How do you know if a business is profitable?
Your Business Plan:
• What are my business costs?
• How do I measure the economics of one unit?
• How do I develop an income statement and track cash flow?
• How do I develop a balance flow?
• How do I develop a balance sheet?
• Are my financial ratios good?
• What is my break-even point?
Entrepreneurship Issue: Carbon Credits, Nonprofits and Entrepreneurship Blogs
Your Business Career: Self-Esteem, Responsibility and Positive Attitude
Entrepreneur Profile: The “Write” Business, Konspiracy Studios: Cash In, Cash Out and Relationship Building: The Art of Success.
Entrepreneurs & Technology: Web Content, Networks and Internet Security
Time Frame for Unit Five (three chapters) is three weeks. Start on Friday, November 13th and end on December 1st. Thanksgiving BREAK is November 25th through the 29th. School re-opens on November 30th.
From October 19th through November 25th we will also cover Part TWO of Campus CEO. These are the chapters involved with Part TWO.
6. Show Me the Money – Raising Capital
7. Financial Statements 101 – Understanding the Basics of Business Finance
8. Follow the Rules – Managing Risk and Playing It Safe
Case Study 5: Analyzing the First Year
Unit 6: Starting Your Business
Chapter 13: Financing Your Business
Chapter 14: Recordkeeping & Accounting
Chapter 15: Staffing Your Business
Chapter 16: Protecting Your Business
Chapter 17: Taxes & Government Regulations
Breakdown of questions and topics in Unit 6: Start-Up Investment, Obtaining Financing, Recordkeeping, Accounting Systems, Hiring Decisions and Training & Motivating Employees.
Can you start a business without borrowing money? Do you keep records of your purchases? What task would you pay someone else to do for you? Have you ever considered copying songs from a CD onto a computer? Do you personally pay taxes?
Your Business Plan:
• What types of financing are available?
• What records should I keep?
• What kind of accounting system should I use?
• How should I staff my business?
• How will I protect my business by using insurance?
• How will taxes affect my business?
Entrepreneurship Issue: Carbon Credits, Nonprofits and Entrepreneurship Blogs
Your Business Career: Self-Esteem, Responsibility and Positive Attitude
Entrepreneur Profile: The “Write” Business, Konspiracy Studios: Cash In, Cash Out and Relationship Building: The Art of Success.
Entrepreneurs & Technology: Web Content, Networks and Internet Security
Time Frame for Unit Six (five chapters) is three weeks. Start on Wednesday, December 2nd and complete December 23rd. Winter break is December 24th through the 3rd of January. School re-opens on January 4th.
From November 30th through December 23rd we will also cover Part THREE of Campus CEO. These are the chapters involved with Part THREE.
9. Build a Winning Team – Tapping a Brilliant Workforce
10. Take It, It’s Yours – Leveraging Campus Resources
11. “Type A” – Maintaining Good Grades and a Healthy Focus
12. Networking Works – Profiting from Professors and Mentors
Case Study 6: Building the Business
Unit 7: Managing Your Business
Chapter 18: What is Management?
Chapter 19: Management Production, Distribution, & Operation
Chapter 20: Managing Purchasing & Inventory
Breakdown of questions and topics in Unit 7: How to Manage a Business and Managing Expenses, Credit, & Cash Flow. Are you a leader? Would you like to run a business from your home? What is your favorite store? Managing Production & Distribution and Managing Operations, Managing Purchasing, and Managing Inventory.
Your Business Plan:
• How will I manage my business?
• How do I manage expenses, credit and cash flow?
• How do I manage production and distribution?
• How will I manage my operations?
• How do I manage purchasing?
• How do I manage inventory?
Entrepreneurship Issues: Think Fridays, Ideagoras – New Ways to Solve Problems, Inventory Optimization
Your Business Career: Decision Making, Integrity and Career Planning
Entrepreneur Profile: Planning for the Future: One Cut at a Time, Saving Memories with Technology and Helping Buyers Find Their Dream Home
Entrepreneurs & Technology: Website Data, Spam and Auction Sites
Time Frame for Unit Seven (three chapters) is two and a half weeks. Start on January 4th and complete by January 15th. School is closed on Monday, January 18th to observe Dr. Martin Luther King, Jr.’s Birthday.
From January 4th through January 27th we will also cover Part FOUR of Campus CEO. These are the chapters involved with Part FOUR.
13. Why You Must Tell Everybody – Marketing and Public Relations
14. Take It to the Next Level – Expanding beyond Your Own Campus
15. Ten Mistakes Every Campus CEO Makes – And How to Avoid Them
16. Final Advice – Seven Universal Lessons for Every Entrepreneur
Case Study 7: Managing for Success
Unit 8: Growing Your Business
Chapter 21: Making Your Business Grow
Chapter 22: Franchising & Exit Strategies
Breakdown of questions and topics in Unit 8: Planning for Business Growth. Do you believe that saying, “If you want something done right, do it yourself?” Challenges of Growth. Are fast food restaurants dependable? Franchising & Licensing and Exit Strategies.
Your Business Plan:
• How can I plan for business growth?
• What are the challenges of growth?
• Can I franchise or license my business?
• When and how should I leave my business?
Entrepreneurship Issues: Increasing Use of Online Surveys and Market Saturation
Your Business Career: Motivation and Setting Boundaries
Entrepreneur Profile: Making InnerLeaf Grow: Spreading the Seeds and The Sweet Taste of Success
Entrepreneurs & Technology: Affiliate Marketing and Outsourcing
Time Frame for Unit Eight (three chapters) is two weeks. Start on January 19th and complete by January 27th. Final EXAMS are Thursday, January 28th and Friday, January 29th. School is closed for teacher in-service on Monday, February 1st and Tuesday, February 2nd.
Case Study 8: Exiting the Business
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