Media Kit - 2017 - VivaRep

[Pages:23]Media Kit - 2017

Table of Contents

Harness the Power of the Viva Network........... 3 Live & On-Demand CE Webinars..................... 4 CE Webinar Mobile App.................................. 5 Key Opinion Leader Videos............................. 6 Custom Product Videos.................................... 7 Viva Portal Product Library............................... 8 VivaRep App..................................................... 9 VivaRep Dealer Portals................................... 10 Custom e-Training Website............................ 11 Viva Lunch & Learn Program.......................... 12 Speaker Content Management...................... 12

Marketing Opportunities Sponsored Video Ads..................................... 14 Targeted e-Blasts............................................ 15 Viva Portal Banner Ads..............................16-17 Special Markets Sponsorship......................... 18 VivaRep App Banner Ads............................... 19 VivaRep Dealer Portal Ads............................. 20 Viva e-Newsletter Ads.................................... 21 Viva Stats........................................................ 22

LEARNINGTM

Harness the Power of the Viva Network

Reach your target audience and expand your market!

Dentist and Sta Touch Points

Viva Learning Portal

? ? 125,000 users

Dental Support Organizations

? Reach over 10,000 DSO dentists

Supplier e-Learning Site

? Custom branded CE website

PDF

PDF

PDF

LEARNINGTM

Dealer e-Commerce

? Content displayed at point of sale

Henry Schein Social Media

? YouTube Channel ? Blog

PDF

LEGEND

Sales Rep Touch Points

VivaRep Dealer Portals

? 3,500 Reps ? Used by 14 dealers

VivaRep App

? Over 50 suppliers participate ? Used by 4 major dealers

PDF

PDF

Product Videos PDF

Brochures

CE Webinars Rep Certi cation

Share

Cost-effective and proven successful by over 50 major dental companies, Viva's integrated desktop and mobile platforms distribute videos, PDFs and CE webinars across strategically targeted high traffic touch points reaching thousands of dental professionals and sales reps.

Viva Learning Portal

? 125,000 dental professional members ? Over 30,000 visits/month ? Over 13,000 CE webinars viewed monthly

VivaRep Tools

? 14 Dealer Portals; 3,500 sales reps -- 2,500 classes viewed monthly

? VivaRep App is the primary mobile sales app for major dealers

T.O.C.

Viva Services

? Custom e-Learning Sites ? CE webinars; CE accreditation ? Key Opinion Leader videos ? Training and sales videos ? Dedicated eblasts; 90k opt-ins ? Detail reports and metrics

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Live & On-Demand CE Webinars

Target Audience: Dentists/Staff

Generate quality leads

7 Reasons to add CE Webinars to your marketing mix:

1. Cost-effective and efficient way to educate a large audience of dental professionals

2. Attendees are engaged and highly influenced by Key Opinion Leader CE presentations

3. Teaching is deeper and more accelerated than other forms of online content

4. Boost awareness, clinical relevance and credibility of your products and company

5. Highly attended live events are converted to on-demand videos for on-going engagement creating an excellent ROI

6. Products addressed in webinars lead to increased sales

7. Generate quality new leads as your attendee list continues to grow

Viva Learning Users

General Dentist Dental Assistant Specialists Hygienist Office Manager Student (Dentist/Hygienist) Sales Rep Lab Technician Total Active Viva Users

56,874 22,561 15,866 14,888 3,955 2,487 2,422 2,361 121,414

Double-digit growth in all Viva categories

T.O.C.

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CE Webinar Mobile App

Target Audience: Dentists/Staff

LEARNINGTM

mobile

Viva's new mobile app for Viva CE webinars

? Ideal for the busy dental professional ? Reliable, convenient and simple to use ? Turns a mobile device into an interactive Viva classroom ? Supports live, interactive and on-demand Viva webinars

Free download. Search "Viva Learning Mobile".

T.O.C.

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Excerpts from Viva CE Webinars

Target Audience: Dentists/Staff

clinical tipsTM

Key Opinion Leader (KOL) presentation

? 4 minutes or less ? Demonstrates and highlights the clinical benefits of your products ? Includes voice-over, slides and video clips ? Produced as a stand-alone video or as an excerpt from an on-demand CE webinar ? Your video will be featured in the Clinical Tips section of the Viva Portal ? Distributed throughout the Viva Network

T.O.C.

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Custom Product Videos

Target Audience: Dentists/Staff, Sales Reps

Viva product videos get right to the point!

Reach thousands of desktop and mobile users

? Proven to increase sales ? Easy to share, find and access ? Fast and easy to update

Production services include:

? Script writing ? Professional voice-over ? Instructional design/layout ? Integration of client-provided visuals ? On-screen bullets

T.O.C.

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Viva Portal Product Library

Target Audience: Dentists/Staff



New interactive product library for Dentists

Customer-facing VivaRep App content is now featured in our new Product Library section on the Viva Learning Portal. More than 30,000 monthly Viva visitors can now access the latest information on new and widely used products and equipment from leading dental manufacturers.

? Include your current promotions, brochures and technique videos! ? Add and update your content at any time ? Receive metrics on all media interactions

Includes all Product Pages

T.O.C.

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