Public Service Announcement Rubric - Menifee County



Student Name:______________________________________ Period ___________

PSA Title _______________________________________ Date Presented ________

| |WOW, Oscar time |Budding Director |Assistant Producer |Back to the drawing board |

| |Above the Mark |On the mark |Needs Some Work |Needs A lot of Work |

| |4 points |3 points |2 points |1 point |

|CATEGORY | | | | |

|Statistics |3 powerful facts and/or |3 facts or statistics |1-2 facts or statistics |Lacks Statistics or Information |

| |statistics | | | |

|Solutions/Advice |3 powerful solutions or |3 solutions or advice |2 solution or advice |Lacks substantial solutions or |

| |advice | | |advice. |

|Visual Representation |Creates a rich emotional |Creates a rich emotional |Does not create a rich |Does not create an emotional |

| |response that |response that |emotional response that |response |

|(For radio |matches the story line |somewhat matches the story |matches the story line | |

|Word Choice) | |line | | |

|Sound- music |Music (voice) stirs a rich |Music (voice) stirs a rich |Music (voice) is ok, and |Music (voice) is distracting, |

|or voice over |emotional response that |emotional response that |not distracting, but does |inappropriate, or was not used. |

| |matches the story line |somewhat matches the story |not add much to the story. | |

| |well. |line. | | |

|Effects |Effects enhance |Effects enhance the PSA |There are 2-4 effects |Few if any effects with-in the PSA |

|(lighting, close-ups, masking,|the PSA and clarify the | |with-in the PSA | |

|camera angles, etc.) |information. | | | |

|N/A for radio | | | | |

|Use of Slogan |Slogan stirs a rich |Slogan stirs a rich emotional |Slogan is ok, and not |Slogan is distracting, |

| |emotional response that |response that somewhat matches|distracting, but does not |inappropriate, or was not used. |

| |matches the story line |the story line. |add much to the story. | |

| |well. | | | |

|Use of Copyrights | All Url’s for research, |Most Url’s for research, |Some Url’s for research, |Url’s for research, solutions, |

| |solutions, pictures, music |solutions, pictures, music are|solutions, pictures, music |pictures, music are missing in the |

| |are in the credits |in the credits |are in the credits |credits |

|Title and Credits |Title and credits enhance |Title and Credits are present |Some credit and titles are |Few if any credits and titles in |

| |and clarify the PSA |in the PSA |missing in the PSA |the PSA |

|Product |The PSA is 30-60 seconds |The PSA is slightly over/under|The PSA is really over |There is no product. |

| |long |30-60seconds |30-60 seconds | |

| | |Toons – 6 frames | | |

| |Toons – 7 or more frames | |Toons – 4 or 5 frames |Toons – 3 or less frames |

|Work Ethic |Managed time well, finished|Finished without additional |Finished at the last minute|Wasted a lot of time. Product is |

| |and had time to |time for editing | |not done. |

| |tweak project | | | |

| | | | | |

| | | | | |

|Points Accumulated | | | | |

Total points ______________ Possible Pts _______________ Grade ____________

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