Grading Rubric for Commercials



Grading Rubric for PSA

**Project due to show to class Friday Feb.4th**

Checklist

❑ Research (at least 3 sources of printed material to hand in)

❑ Production Proposal

❑ Video (max 5 mins)

For this project you are going to have to make a Public Service Announcement (PSA) about an appropriate subject that affects you, your age group and or community. There can be NO duplicate topics in a class period. Use your time wisely so that you are not scrambling at the last minute to get everything done. You will be editing this project in Adobe Premiere.

*** YOU NEED A FLASH DRIVE FOR THIS PROJECT***

GROUP:_________________________________________

RESEARCH PRINTOUTS (worth 100pts):

TOTAL:_______________

PRODUCTION PROPOSAL (worth 100pts):

TOTAL:______________

| | | | | |

|PSA RUBRIC | | | | |

|Content |Covers topic in-depth with|Includes essential |Includes essential |Content is minimal OR there |

| |details and examples. |knowledge about the topic.|information about the |are several factual errors. |

|(Possible 25 points) |Subject knowledge is |Subject knowledge appears |topic but there are 1-2 |(5 Points) |

| |excellent. |to be good. |factual errors. | |

| |(25 Points) |(22 Points) |(12 Points) | |

|Filming |Camera shots are steady, |Some minor problems with |Camera shots are sometimes|Overall quality of camera |

| |focused, well-framed with |camera technique, but |unsteady or jerky. Too |work is poor. |

|(Possible 20 points) |few, if any, pans and |overall quality of camera |many pans and zooms. |(5 Points) |

| |zooms. |work is good. |Some shots may not be well| |

| |(20 Points) |(17 Points) |framed or out of focus. | |

| | | |(12 Points) | |

|Editing |All shots left are |Some minor editing errors,|Editing is choppy in |Shows little evidence of |

| |necessary to the |but the overall editing is|parts. |editing. |

|(Possible 20 points) |commercial. No video |good. |Parts of scenes that |(5 Points) |

| |glitches. |(17 points) |should have been edited | |

| |(20 points) | |out remain. | |

| | | |(12 Points) | |

|Audio |Audio is clear, loud |Minor difficulties with |Audio is sometimes |Audio quality is poor |

| |enough. |audio, but overall effect |unclear, perhaps too loud |overall. |

|(Possible 15 points) |Speaker projects voice |is a good quality video. |or too soft. |Little evidence of |

| |well (no mumbling) |(12 Points) |Narration may show lack of|preparation before speaking |

| |(15 Points) | |voice projection. |or in choice of music. |

| | | |Music choice not |Narration or music may be |

| | | |appropriate. |missing. |

| | | |(9 Points) |(4 points) |

| | | | | |

| | | | | |

| | | | | |

|Individual Effort |Great effort put into the |Good efforts put into the |Fair effort put into the |Little to no effort put into|

| |overall project daily. |overall project daily, off|overall project daily, off|the overall project daily. |

|(Possible 20 points) |(20pts) |task occasionally. |task frequently. | |

| | |(15 pts) |(10pts) |(0 points) |

Total Points:_________________________

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