Rhetorical Strategies and the PSA



Persuasive Techniques / Rhetorical Strategies and the Public Service Announcement

Directions: Create a PSA, or Public Service Announcement, for a current public need. Be sure to meet all the following requirements listed below. This will count as a test grade and will be completed in pairs.

1. Choose an issue from the list below.

Recycling Teen Tobacco Use

Teenage Drinking Cell Phone Use/Texting While Driving

Drug Use/Abuse Bullying

Discrimination Voting

Volunteering Pollution

High School Dropout Rate Suicide

Animal Mistreatment Obesity

Anorexia Armed Forces Recruitment

Gang Violence Academic Cheating

Illegally Downloading Music/Movies Social Network Confidentiality Problems

2. Write a script for a approximately 1 minute PSA intended for delivery by television stations. A typical broadcast of 1 minute would be 150-175 words. Final product should be typed in the form of a script with any necessary stage directions.

3. A Storyboard will be produced to illustrate the script and stage directions used in your PSA. Use a different cell for each “change of scene”. The work on these will be divided evenly among the group members.

3. You must choose a specific target audience, such as social teenagers, housewives, adult males interested in sports and physical fitness, etc.

4. You must include the techniques of ethos, logos AND pathos in the PSA.

5. You need to create a persuasive tone. Use ethos, logos, pathos in the elements of your script and storyboard so that your announcement will be able to win over your audience and convince them to change their position or belief system. Be sure not to offend.

6. You will need to turn in a bibliography for the sources used to gather information included in the PSA. The bibliography must be in MLA format. Internal documentation of material is not necessary.

7. This test grade is only for the SCRIPT/STORYBOARD section of the assignment. Next 6 weeks we will present the Public Service Announcement using electronic technology and media.

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Grading Rubric

1.Correctly formatted script- Dramatic form 10

2.Specific Target Audience. Name Audience: 10

3. Aristotle’s Techniques incorporated- List the elements in the script 20

Logos:

Ethos:

Pathos:

4. Persuasive Tone: List elements that contribute to your tone. 20

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5.Storyboard effectively presents the persuasive elements, 15

Storyboard is neatly drawn, showing both image & text

6. Storyboard/script has coherent message (tells a story fluently) 15

7.Bibliography -last page of script/storyboard, in MLA format 10

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