The tourism value chain in Porto de Galinhas, Northeast ...

SO M O

Tourism and sustainability in Brazil

The tourism value chain in Porto de Galinhas, Northeast Brazil

October 2006

Bart Slob & Joseph Wilde

This report examines the tourism industry in Brazil. Using the case study of Porto de Galinhas, a small village in Brazil's Northeast, the authors analyse sustainability issues in the tourism industry and map the value chain of tourism to Brazil.

Porto de Galinhas has 7,000 permanent residents, but during weekends and holidays, the village's population triples. Porto de Galinhas has experienced a boom in tourism over the past five years, and the village is struggling to harness the benefits of this growth without losing its socio-cultural identity or compromising the local environment. Many local entrepreneurs and workers acknowledge that tourism is key to the development of the region, and they want to ensure the sustainability of the industry, both in terms of retaining as much value as possible in the region and guaranteeing the native population's future prosperity and wellbeing.

The case of Porto de Galinhas is in many ways illustrative of the challenges faced by small and mid-size communities in Brazil as an effect of the rapid growth of tourism. This is why SOMO, the Netherlands Committee for IUCN and the Rio de Janeiro-based research organisation CICLO decided to conduct research on the value chain of tourism in Porto de Galinhas. Value chain analysis and research on the sustainability of the Brazilian tourism industry are the cornerstones of this SOMO report. The authors give recommendations on how companies, local entrepreneurs, governments and tourists can act to ensure that tourism contributes to the sustainable development of local communities in Brazil and elsewhere in the world.

Tourism and sustainability in Brazil

The tourism value chain in Porto de Galinhas, Northeast Brazil

SOMO & IUCN - NL

October 2006

Tourism and sustainability in Brazil

Colophon

Tourism and sustainability in Brazil The tourism value chain in Porto de Galinhas, Northeast Brazil By: Bart Slob & Joseph Wilde Published by: SOMO ? Centre for research on Multinational Corporations Research in Brazil: Maria Em?lia Aureliano de Melo ? CICLO Assessoria para o Desenvolvimento Mieke Kuiters Cover: Design: Annelies Vlasblom Picture back cover: Arthur Mota

This document is licensed under the Creative Commons Attribution-NonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: ISBN: ISBN-10: 90-71284-07-7 ISBN-13: 978-90-71284-07-6 Funding: This report is made possible with funding from the Netherlands Ministry of Housing, Spatial Planning and the Environment. Additional copies are available from: somo.nl

2

SOMO Centre for Research on Multinational Corporations Keizersgracht 132 1015 CW Amsterdam The Netherlands Tel: + 31 (20) 6391291 Fax: + 31 (20) 6391321 E-mail: info@somo.nl Website: somo.nl IUCN NL Plantage Middenlaan 2K 1018 DD Amsterdam The Netherlands Tel: +31 (20) 6261732 Fax: +31 (20) 6279349 E-mail: mail@iucn.nl Website: iucn.nl CICLO Assesoria para o Desenvolvimento Rua Aar?o Reis, 105 - Santa Teresa 20240-090 ? Rio de Janeiro ? RJ Brazil Tel: + 55 (21) 2509-3364 Fax: + 55 (21) 2252-5246 E-mail: ciclo@.br Website: .br

3

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download