PLS 340 – EVENT MANAGEMENT



SPORT & RECREATION EVENT MANAGEMENT

PLS 340 – 3 CREDIT HOURS

WEDNESDAY – 4:00pm – 6:20pm GH 119

SPRING 2008

INSTRUCTOR: Sharon Stanton

Director, Recreational Sports

OFFICE: Recreational Sports Office 2018 Henderson Center

OFFICE HOURS: Monday – Friday 8:30am – 4:30 pm

PHONE: 696-2943 (Call for appointment)

E-MAIL: stanton@marshall.edu marshall.edu/recsport

TEXT: Solomon, Jerry. An Insider’s Guide to Managing

Sporting Events. Champaign, IL: Human Kinetics, 2002.

I. CATALOG DESCRIPTION

This course will study the process for event management. Special attention will

be given to the roles and skills utilized by sport and recreation managers.

II. COURSE OVERVIEW

This course provides the student with an overview of the techniques used to successfully promote and manage sport events. The student will have the opportunity to work in both event leadership and game day management. This course is an ESSR elective in the Sport Management/Marketing curriculum.

III. COURSE OBJECTIVES

The objectives of this course are:

A. Provide leadership experience in developing and managing an event.

B. Provide game day management experience

C. Develop knowledge of:

1. Budget

2. Time lines and planning

3. Marketing events to the media and consumers

4. Creating and conducting an event

IV. LEARNING OBJECTIVES

Students who complete this course should have the ability to accomplish

the following:

A. Develop and conduct a sport or recreational event.

B. Create a realistic budget for an event.

C. Explain the difference between at least three different ways to create

event planning time lines.

D. Develop a marketing plan.

E. Supervise an event in progress.

F. Perform the individual roles required during an event in progress.

EVALUATION:

Class Works:

Event Management Experience 300

Final Exam 100

Mid-Term 75

Attendance 25

500

Event Management Experience

“A” Level 275 – 300 40 hours of event experience

“B” Level 274 – 250 30 hours of event experience

“C” Level 249 – 225 25 hours of event experience

“D” Level 224 – 200 20 hours of event experience

Course Grade

360 – 400 A

320 – 359 B

280 – 319 C

240 – 279 D

239 – BELOW F

ACADEMIC ACCOMMODATION

In order for students with disabilities to receive the proper

academic accommodation(s) they must provide documentation

from the Disabled Student Services, HELP Program, or other

MU approved programs to the class professor prior to exams,

quizzes, etc. ESSR policy states that all exams are to be taken in

Gullickson Hall/Henderson Center at an appropriate location

approved by the professor on the regularly scheduled exam

date/time. Exam proctors must meet with the course professor

prior to the exam to have content/process explained to him/her.

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