From the Very Day

Music Trade Review -- ? , arcade- -- digitized with support from

JUNE 18, 1921

THE MUSIC TRADE REVIEW

49

MARKETING THE NEW ISSUES

From the Very Day

Yon join forces with our National Advertising (for your direct benefit) and use our co-operative hook-ups that art- FREE for the asking, you'll notice a decided increase in jour "I'EKKJBI" sales and trade in general.

National Advertising" can only benefit the dealer who does his part to let him townspeople know that his

store is where they ran net the goods they Haw advertised in this and lh?t magazine.

By making a special feature of the 4c number*, tvhich embrace the Biggest Selling non-copyrights in "tEM'UKi," you clean up 275% profit. Worth while, isn't it? Send for a list of them.

Century Music Pub. Co.

235 West 40th St.

New York

WORKING ON OPERETTA "TAHOE"

Joe McKiernan and Milt Hagen Leave for California to Complete Work on That Production and Then Start on Another Play

Joe McKiernan and Milt Hagen, who are collaborating with Frank Bacon on the new romantic operetta "Tahoe," to be produced in New York next season, plan to leave for California within the next few days to complete the script of the play and to begin work on another production. The writers will finish the Bacon play on the shores of Lake Tahoe, from which the operetta derives its name. Joe McKiernan is the writer of the song hits "Cuban Moon," "Don't Take Away Those Blues," "Granada," "Snuggle" and "Now and Then." Milt Hagen is the writer of a prize Leland Stanford University play.

TWO REAL Sm HITS .

YOU RE ALWAYSSPREADINGSUNSHINE

A beautiful waltz ballad

i w Y o , BECAUSE YOUREYOli

A FOX-TROT witka melody that Liters

DEALERS! You'll need these. Order nwdireet

or from your jobber 18^

KUNDE & ALBERT. 28 Cawker Bldg. Milwaukee, Wis.

Dealers Should Co-operate With the Publisher by Placing the New Numbers in the Hands of His Clientele for Direct Inspection

The Ditson Novelty List for May, issued by the d i v e r Ditson Co., Boston, presents the usual amount of interesting and valuable infor-

mation regarding the new Ditson issues for the

benefit of the dealer, teacher, student and music lover and offers a guide to the music that makes it a simple matter for the retailer to order in-

telligently.

This Ditson Novelty List again brings to mind

the service offered to the dealer by the publisher, which service frequently brings forth so little co-operation from the retailer in return. Pub-

lishers' bulletins and lists are issued not simply

to supply the dealer with free reading matter for his leisure hours, but to give him information of vital importance to his business. The new

issues are for the most part offered at attractive

introductory prices and accompanied by advertising material that is calculated to help sales. Simply to order a few of these new issues and

allow them to rest peacefully on the shelves in

their folders is certainly not good business.

As has been frequently pointed out, the dealer can co-operate with the publisher by securing

the new issues and placing them in the hands of

local music teachers of standing, in order to provide for their trying out. The music teacher is always in search of new material, but cannot

be expected to go through the dealers' stock or

to estimate the value of numbers by perusing

written descriptions.

*

By featuring the new issues and presenting them to his clientele, just as the good business

man in any other line brings to his customers'

attention the new things in that line, the music dealer is in a position to build up and hold trade. This has been proven. The dealer cannot ex-

pect the publisher to take the actual copies of

music out into the dealer's territory and drum up trade for him, for the average publisher does his full share in providing music of the salable

sort and material calculated to help its sale.

What is needed most is co-operation from the retailer.

OPENS OFFICES IN NEW YORK

Louis E. Zoeller, head of the Zoeller Music Co., Louisville, Ky., music publishers, has opened New York offices at 1696 Broadway. The feature of the company's catalog is "I Ain't Givin' Nothin' Away," sung by Sophie Tucker and others.

^bu cant ^o wrong with \ any'Feist'

Songs You Should Have on Your

CHERIE

Counter

I'M NOBODY'S BABY

MAMMY'S LITTLE SUNNY

HONEY BOY

NESTLE IN YOUR DADDY'S

ARMS

WANG WANG "BLUES

TWO SWEET LIPS

UNDERNEATH HAWAIIAN

SKIES

VAMPING ROSE

ABSENCE

PEGGY O'NEIL

SNUGGLE

NOBODY'S ROSE

MON HOMME (My Man)

The New French Hit

Write for Dealers' Prices

.^FEIST, Inc., FEIST BIdg., New York

GILBERT'S SONGS FOR LONDON

B. Feldman & Co., London, England, have arranged for the English sales rights of L. Wolfe Gilbert's new success, "Down Yonder," as well as "Budding Rose" and several other numbers in the Gilbert catalog.

At the Capitol Theatre, New York, this week, the featured musical numbers included "Fooling Me" and "Haunting," both published by the Robert Norton Co.. New York. .

"SWEETIE PLEASED

Sound* like the Summer's Waltz Song Hit -- Order from Your Jobber or

McDowell Pub. Co., PROVIDENCE. ?. i

NOTICE TO THE TRADE!!

Thinking

of

You

has he

X

Special Prices to Dealers

FRED HELTMAN CO., Cleveland, 0. ((EEstbabl liishhedd 11990088))

Society's Sensational Fox-trot

No music store is complete without

EDITION BEAUTIFUL

1500 live dealers will testify to Its success.

It is carefully edited. It is the most beautiful edition pub-

lished. The investment is insignificant. The results are tremendous. Write for particulars today.

C C. CHURCH AND COMPANY HAKTFOBD, CONNECTICUT

Hartford--New York--London--Paris--Sydney

A Sign of Prosperity

Acknowledged by Leading

Sheet Music Dealers and Jobbers

the Greatest Catalog of Standard Songs in the World

If you are not acquainted with our extraordinary proposition and special offer in connection with

The Witmark Black and White Series

which includes SONGLAND catalogs--G RATIS--WRITE US TO-DAY for sample and full information

THE BEST TWO-CENT INVESTMENT YOU EVER MADE

Robert Norton Co.

226 West 46th Street, New York

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