Job Description - The Wise Group



|Job Title |Head of Service: Communications and Marketing |Department |Corporate Services |

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|Job Holder |Vacant |Grade |3 |

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|PART 1: JOB PROFILE |

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|1 |MAIN PURPOSE OF THE JOB |

| |Increase the profile, visibility and impact of the Wise Group through the delivery of high quality and influential marketing, communications and PR |

| |activity. |

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| |You will work with the leadership team to achieve the continuous development and implementation of a marketing and communicators strategy and |

| |strategically planned opportunities in print, media, events and online. |

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| |You will manage a small communications team to motivate and support staff to deliver high quality marketing and communication activities. |

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|2 |POSITION IN ORGANISATION |

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|3 |SCOPE OF JOB |

| |Develop and deliver creative marketing and communications strategies, plans and approaches for the Wise Group internally and externally |

| |Stakeholder and partnership relationship management |

| |People management |

| |Provide financial and other monitoring information for the leadership team |

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|4 |DIMENSIONS AND LIMITS OF AUTHORITY |

| |All aspects of people management - recruitment, development, performance improvement, absence, grievance, discipline, equality and diversity |

| |Autonomy to make all day-to-day operational decisions |

| |Contribute to policy design and implementation |

| |Authorise and incur expenditure in line with policy and procedures |

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|5 |EXPERIENCE, QUALIFICATIONS AND SKILLS LEVEL |

| |Educated to degree level or professional marketing qualification or equivalent experience |

| |Excellent interpersonal and communication skills |

| |Extensive experience of delivering strategic communications in a high pressured environment |

| |Strong organisational and planning skills |

| |Ability to work independently and as part of a team, and to handle multiple tasks and work under pressure |

| |Ability to develop and build good relationships with colleagues, partners and other stakeholders |

| |Experience of developing and delivering high-impact communications campaigns with demonstrable impact |

| |Possess excellent news sense and political awareness |

| |Ability to create PR techniques to maximise media opportunities |

| |Ability to produce compelling and engaging copy for the web, marketing materials and the media |

| |Good working knowledge of social media, PPC, e-campaigns and SEO |

| |Experience of web content management systems, market research, and good knowledge of digital marketing best practice and design processes |

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| |CORE BEHAVIOURS (How key accountabilities are achieved) |

| |Nurture positive relationships |

| |Act and treat people with respect and integrity |

| |Drive impact and growth |

| |Engage through communication |

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| |LEADERSHIP STRATEGIES |

| |Role modelling, envisioning, mentoring, stimulating thinking, providing feedback, reinforcing, influencing, creating a setting, celebrating successes |

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|6 |ADDITIONAL REQUIREMENTS |

| |Align to and uphold the Wise Group values and of achieving success through its culture and people |

| |Promote and embrace all aspects of equality and diversity |

| |Promote, monitor and maintain best practice in health, safety and security |

| |Flexibility of working hours and travel as some evening and weekend work may be required |

| |Appropriate security, disclosure and background checks |

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|PART 2: DUTIES AND KEY RESPONSIBILITIES |

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|Develop and deliver the Wise Group internal and external marketing and communications strategy, plans and approaches |

|Market and position the Wise Group to attract customers, influence funders, government, employers and other relevant stakeholders to increase impact and grow |

|reputation |

|Develop and implement a public affairs strategy for influencing government and other relevant stakeholders |

|Design and develop creative communication and marketing products to support programme objectives in the three core business areas of employability and skills,|

|community justice and sustainability |

|Develop and implement a web and social media strategy to increase online presence in conjunction with the Head of IT |

|Maintain and continue to develop the Wise Group branding guidelines to ensure compliance |

|Contribute to funding proposals and reports to ensure creative marketing and communications are adopted |

|Implement an internal communications plan to increase staff awareness of activities. |

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|Partnerships and Relationship Management |

|Act as the first point of contact for the leadership team for external and internal communications to ensure consistency of approach |

|Develop and maintain relationships with the media, key journalists and broadcasters to develop stories and case studies to promote the Wise Group |

|Maintain relationships with existing key stakeholders and develop new relationships |

|Represent the Wise Group at meetings, events and conferences to increase presence. |

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|People Management |

|Deploy effective leadership skills and lead by example to maintain a constructive culture that focus on people development and a safe, secure, and healthy |

|working environment |

|Ensure the communications team has role clarity, personal development documents are completed and comply with policies and procedures |

|Encourage staff learning and development, and support career development |

|Review, monitor and report on people management information. |

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|Finance/Data |

|Manage, monitor and review the marketing, communications and public affairs budget so that programme milestones, effective forecasting, efficiency and |

|effectiveness and sustainability are achieved |

|Input to the creation of budgets |

|Analyse and report on performance management information in line with the performance management framework policy and guidelines |

|Record and maintain marketing, communications and public affairs data to monitor trends and make adjustments to plans as necessary |

|Assess and mitigate operational risks and update risk register |

|Gather and evaluate feedback and best practice to inform policy, service delivery and continuous improvement. |

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|Any other reasonable duties as required by the post. |

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|Signature | |Date | |

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Deputy Chief Executive

Head of Service Communications and Marketing

Communications and Marketing Officer

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