HEAD OF MARKETING JOB DESCRIPTION

[Pages:3]HEAD OF MARKETING JOB DESCRIPTION

Job title:

Head of Marketing

Reports to:

Director of Communications

Location:

Angel Gate, London EC1, with regular home working.

Hours:

Full time, permanent (37.5 hours)

Direct reports:

Marketing Officer (to be recruited)

Salary:

C ?42,000

Background:

11 women die every day from ovarian cancer and survival rates in the UK are among the worst in Europe. Target Ovarian Cancer is the UK's leading ovarian cancer charity. Join us to raise awareness, fund research and save lives.

We are the authority on ovarian cancer. We work with women, family members and health professionals to ensure we target the areas that matter most for those living and working with ovarian cancer.

Together with the ovarian cancer community, we are transforming the future for women in the UK who are living with ovarian cancer and thousands more who are yet to be diagnosed. But there is so much more to do. We will not stop until we have achieved our goal of doubling survival from ovarian cancer by 2050.

Target Ovarian Cancer is looking for someone to take our marketing plans to the next level, supporting our current business plan. Do you have the passion and flair to amplify our ambitious plans to significantly increase our reach, impact and income? Could you lead the growth in our external profile and help us engage more people affected by ovarian cancer?

SPECIFIC RESPONSIBILITIES

To lead the organisation's marketing and brand engagement work, as defined by the business plan, annual objectives and KPIs.

This includes:

Building Target Ovarian Cancer's reputation as the leading ovarian cancer charity, ensuring everyone affected by ovarian cancer knows how we can help them, and how they can help us.

Developing and implementing a comprehensive marketing strategy to ensure we reach and engage with a significantly greater share of our key audiences, and to amplify our income, our voice and our profile, particularly through our digital channels.

 Developing and implementing a comprehensive brand proposition to ensure Target Ovarian Cancer is the first point of call for anyone affected by ovarian cancer.

Ensuring that women with ovarian cancer are seen and heard in all our marketing and brand activities, leading the way in ensuring representation at all levels.

Leading strategic marketing initiatives, including integrated campaigns, from strategy, planning, implementation and evaluation to deliver our organisational objectives ? including fundraising, campaigning and service provision.

Collaborating across the organisation to lead coordinated marketing activities, ensuring joined up external messaging. Develop relationships to coach marketing skill sets and training provision as required.

Developing and delivering digital marketing content to engage all audiences, and working with content producers across the organisation.

Effectively managing external suppliers (paid and pro bono) where required to complement the skills of the in house team, ensuring brand consistency and value for money.

Leading our external advertising programme, including managing relationships with our print and outdoor pro bono providers.

Developing and managing the collation of accurate measures of marketing activity and brand impact to demonstrate ROI and sector benchmarking where appropriate.

Leading our brand development, reflecting our values across our look and feel, including guides and templates, and producing corporate resources such as banners and organisational materials.

Regularly measuring our impact: seeking, collating and evaluating structured and informal feedback on marketing and brand activities in order to inform effective future planning.

Developing and maintaining a robust and up-to-date understanding and context of current issues in ovarian cancer.

Working flexibly across the organisation either independently or supporting the Chief Executive and Director of Communications on campaigns as required. Be prepared to work outside standard office hours to support key events or activities.

PERSON SPECIFICATION

Knowledge and experience

Demonstrable experience of significant marketing achievements, particularly across digital channels.

Demonstrable experience of leading integrated campaigns with measurable impact.

Expertise in interpreting business strategy to create innovative marketing campaigns that incorporate a wide range of tactics and clear actions.

Strong experience of managing, developing and evaluating brands, and delivering brand strategy.

Essential X X X

X

Desirable

A strong understanding of digital audiences and channels, including

X

social media and digital advertising.

Experience of working with people affected by serious health

X

conditions.

Knowledge/demonstrable interest in health issues.

X

Excellent writing skills, with an ability to write compelling, accurate

X

copy for different audiences, both off and online.

Excellent project management and planning skills.

X

Experience of producing printed and digital publications.

X

Fluent IT skills.

X

High-level of written and spoken English and ability to adapt tone and

X

style to different audiences.

Track record of leading a high performing and impactful team.

X

Personal attributes and skills

Professional training or qualifications in marketing.

X

Self-directed, confident and proactive.

X

Understanding and sympathetic of vulnerable adults.

X

Attention to detail/accuracy.

X

Collaborative and team worker.

X

Enthusiastic, motivated and committed.

X

Creative, `ideas' person.

X

Organised, calm under pressure, able to prioritise effectively and

X

deliver projects simultaneously.

Strong ability to influence.

X

EQUAL OPPORTUNITIES

Target Ovarian Cancer is committed to the promotion of equal opportunity and does not discriminate against employees for job applications on the basis of race, sexual orientation, religion, colour, sex, age, national origin, disability or any other status or condition protected by applicable law. This policy extends to but is not limited to recruitment, selection, remuneration, benefits, promotion, training, transfer and termination.

Target Ovarian Cancer is a company limited by guarantee, registered in England and Wales (No. 6619981). Registered office: 30 Angel Gate, London, EC1V 2PT. Registered charity numbers 1125038 (England and Wales)

and SC042920 (Scotland).

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