Head of Marketing and Communications

Head of Marketing and Communications

Job Description

Department / Section:

External Relations

Location:

Ipswich

Salary:

?40,523 - ?48,327

Grade:

Grade 9

Contract status:

Full-time

Hours of work:

As necessary to carry out the duties of the post

Pension:

USS.

Annual Leave entitlement: 30 days plus Bank Holidays per annum

Staff Development:

Corporate and Personal Development

opportunities

Responsible to:

Director of External Relations

Programme

Purpose of the Job:

The University of Suffolk is seeking an experienced and self-motivated individual for the post of Head of Marketing and Communications in the Directorate of External Relations. The Directorate comprises of marketing and communications (including press and media relations), market research and development, events and conferencing, community engagement, alumni relations, UK/EU and International student recruitment, widening participation (WP), and admissions. The post holder will be responsible for all marketing and communications strategy and activity (including the website), and press and media relations.

After achieving Taught Degree Awarding Powers in November 2015, and University Title in June 2016, the University of Suffolk was officially launched on 1 August 2016. The University has set ambitious targets and plans that will contribute to our continued growth and development.

This position will play a key role within the Directorate of External Relations during an exciting period of our development, leading on and implementing a range of marketing and communication opportunities and strategies for the University including; digital marketing, publications and print material, internal and external communications, promotional and advertising campaigns, brand management. The post-holder is responsible for the day to day line management of staff in the marketing and communications team.

The post holder will need to possess a high level of expertise in marketing, brand and communications strategy, and the ability to advise senior management. You will have a proven track record in the development and delivery of marketing campaigns, alongside a good understanding of the challenges facing the higher education market both in the UK and internationally.

Duties of the Post:

The main duties and responsibilities of the postholder will include:

1. Responsibility for developing, planning and implementing marketing and communications strategies across all marketing channels, in line with institutional objectives, across the University of Suffolk.

2. Ability and creativity to develop new and innovative ways of marketing in the HE sector, ensuring that our marketing is responsive and appropriate to the changing HE landscape.

3. To ensure our marketing strategy and brand are focused towards international markets, as well as regional and national markets.

4. Manage the use and continued roll out of the new University of Suffolk brand and corporate identity, ensuring the corporate guidelines are adhered to by all staff/stakeholders/partners.

5. Work closely with the Head of Student Recruitment and Market Development, to ensure a joined-up approach to all marketing and recruitment activity, and that all our marketing and communications activity is informed by market research and analysis.

6. To lead in the development and implementation of our digital marketing strategy, ensuring we make the most of new opportunities available and effective use of content across different platforms.

7. Work closely with IT services on the development and maintenance of the new University of Suffolk website, ensuring a consistent corporate approach.

8. Responsibility for managing the production all external publications, ensuring editorial accuracy and quality across all print material.

9. Lead on the development and realisation of integrated advertising and marketing campaigns and provide subsequent relevant and cost effective market research, and analysis of marketing campaigns, to support future activity.

10. Work closely with Heads of academic departments and members of their teams in the development of departmental marketing plans for undergraduate and postgraduate courses to support the achievement of strategic and operational targets.

11. Work with other professional services teams to support their marketing requirements. 12. Work with Marketing Managers across the Learning Network to co-ordinate marketing

materials and campaigns and implementation of the brand across the Network. 13. Oversee all press and media strategy and activity, monitoring coverage through use

of online tools. 14. Management and monitoring of the marketing budget and line management of staff in

the areas of marketing and communications. 15. Represent the University at internal and external events as and when required. 16. Any other duties that may be assigned from time to time by the Director of External

Relations or his/her nominee.

These duties are a guide to the work that the post holder will initially be required to undertake. They may be changed from time to time to meet changing circumstances and do not form part of the contract of employment.

Continued.....................

Selection Criteria

Candidates will be assessed against the following essential/desirable attributes:

Essential

Desirable

Education and Qualifications

? Degree or equivalent level qualification

? Professional marketing/communications qualification

Knowledge and Experience

? Experience of leading and implementing marketing and communication strategies

? Experience of developing and managing marketing and advertising campaigns

? Previous experience of brand management and producing publications

? Experience of liaising with external design agents /companies

? Experience of developing communications strategies and managing press and media relations

? Current knowledge and experience of digital applications and innovations.

? Previous experience of developing websites

? Successful project management including delivery on time and on budget

? Managerial experience ? Experience of managing a

budget

? Experience of working in higher education or similar environment at a management level

? Working knowledge of design applications

? Experience of internal communications

? Experience of organising events.

Skills

? Excellent communication skills ? Excellent written and

presentation skills ? Excellent organisational skills ? A creative flair and prepared to

take risks ? Excellent interpersonal and

communication skills and ability to work collaboratively ? Ability to work on own initiative and to deadlines ? Ability to work as part of a team

? An innovative and dynamic approach to work and the solving of problems, and a commitment and desire to contribute to the overall development of the University.

? The capacity to work under pressure to tight deadlines

? Working knowledge of office application

Attitude

? Willingness to work outside normal office hours if and when required

? An understanding of and commitment to Equal Opportunities, and the ability to promote this in the day to day work of the post.

Closing date: Thursday 16th February 2017

Interview date: TBC

INFORMAL CONTACT For an informal chat about the position please contact the Director of External Relations, Polly Bridgman on 01473 338664 or email p.bridgman@uos.ac.uk

EQUAL OPPORTUNITIES University of Suffolk is a diverse community and is committed to providing equality of opportunity to all staff and students.

CRIMINAL CONVICTIONS The duties and responsibilities of this post are such that any offer of employment will be subject to a satisfactory enhanced Disclosure and Barring (DBS) check.

NO SMOKING POLICY A no smoking policy operates at all University of Suffolk premises.

FLEXIBLE WORKING

As a Top 30 Employer for Working Families 2016 we consider flexible working requests for all our vacancies. Applicants wishing to apply for a flexible working arrangement should state clearly that they are applying on a flexible working basis providing details of their request including their availability for work.

To apply for this post:

? All forms and information can be found on our website ? Fill in the Application Cover Sheet and include details of any flexible working request you

are making ? Complete the monitoring form ? Attach a curriculum vitae and a letter of application setting out clearly how you meet the

essential and desirable criteria for this post

? Return them as Word (.doc) attachments by e-mail to: jobs@uos.ac.uk please put the post title in the subject box of your email.

? If you are unable to email your documents, you may post them to

The Human Resource Team University of Suffolk Waterfront Building Neptune Quay Ipswich Suffolk UK IP4 1QJ

.

If you are unable to apply via the website please ask for an application pack from the address above, or by phone on 01473 338351.

Please note that applicants, who fail to return all the documents asked for, may be discounted

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download