Job Description and Person Specification (HR5)



|Job Description and Person Specification (HR5) | |

|Vacancy Number: |[pic] |

|Job Description |

| | |

|School/Department: |Communications and Marketing Department |

| | |

|Post Title: |HEAD OF STRATEGIC MARKETING |

|Please enter Level under |ERE |TAE |MSA |CAO |R.Nurse |Clinical |

|appropriate Career Pathway | | | | | | |

| | | |6 | | | |

|ERE Category |Academic Posts |Non-Academic Posts |

| |Academic |Research |Teaching |Enterprise |Education Development |

| |(mixed) |only |only | | |

| | | | | | |

|Posts Responsible to (and Level): | |

| |Director of Communications & Marketing |

|Posts Responsible for (and Level): | |

| |28 designated marketing staff located both centrally and in eight faculties and three professional |

| |services. |

| |Senior Marketing Managers (L5) x 4, |

| |Faculty & PSG Marketing Officers (L4) x 20 |

| |Faculty & PSG Marketing Co-ordinators (L3) x 4 |

| |

|Job Purpose: |

| |

|The successful leadership, development and delivery of strategic marketing activities that further the reputation and growth of the University in line with |

|its strategic objectives and values. |

| | |

|Key Accountabilities/Primary Responsibilities (6-10 bullet points maximum) |% Time |

| | |

|Responsible for the development of the University’s three year marketing strategy in conjunction with the Director and other senior|5% |

|colleagues. | |

| |2% |

|Continuously review competitor and non-HE marketing trends to identify new opportunities and ensure that the University is a market| |

|leader. |50% |

| | |

|In line with the marketing strategy, lead, develop and deliver integrated corporate marketing activities that promote distinction, | |

|globalisation and growth in our offering of education and the student experience, and research and enterprise. |5% |

| | |

|Ensure that faculty marketing plans are optimal for their designated markets, but make full use of corporate marketing campaigns, | |

|best practice and economies of scale to raise the profile of the University brand, whilst achieving faculty objectives. |3% |

| | |

|Implement clear priorities and metrics to assess the efficacy of all marketing activities and adjust plans to optimise performance | |

|as necessary. Work with colleagues across the marketing team to create a dashboard of metrics which will form a monthly report to |3% |

|the Director. | |

| | |

|Manage the corporate operational marketing budget (in excess of £350k p.a.) to ensure value for money. Ensure that the procurement | |

|of marketing goods and services meets University regulations. |6% |

| | |

| | |

|Proactively provide strategic marketing advice and support to the University Executive Group and the wider University and further |10% |

|the credibility, importance and effectiveness of marketing to the reputation and economy of the University. | |

| | |

|Provide direct line management and leadership for a team of marketing and communications professionals within designated Faculties | |

|and professional services, sharing best practice and advising the Director on the most appropriate and cost-effective deployment of|3% |

|resource across Faculties and the wider University to maximise marketing effectiveness. | |

| | |

|Work collaboratively with the Head of Corporate Communications and the Head of Digital Media to ensure the application of the |10% |

|University’s brand across all media, print, digital, and otherwise, encouraging creative solutions which both cater for diverse | |

|markets and niche requirements. | |

| |3% |

|Work closely with Directors and designated colleagues in other professional services and overseas campuses to effectively deliver | |

|marketing activities that advance the University towards its common objectives. | |

| | |

|Act as the main link between the central team and Faculties. Contribute to policy formation and implementation. | |

| | |

|Undertake any other appropriate duties as directed by the Director of Communications & Marketing. | |

| | |

| |

|Internal & External Relationships: (nature & purpose of relationships) |

| |

|University senior leadership, staff within all Faculties and professional services. External suppliers, peer colleagues in other HEIs and senior |

|marketing specialists in other sectors. |

| |

|Special Requirements: |

| |

|Occasional flexibility to work unusual hours and to travel. |

|Person Specification |

| | | | |

|Criteria |Essential |Desirable |How to be assessed |

|Qualifications, Knowledge and Experience: | | | |

| | | | |

|Good first degree or equivalent qualification |Yes | |CV |

| | | | |

|An MBA, or a relevant postgraduate degree in a relevant discipline, or | |Yes |CV |

|equivalent experience | | | |

| | | | |

|Strong business orientation, including demonstrable negotiation skills |Yes | |CV/Interview |

|with internal and external stakeholders. Experience of working at | | | |

|management level | | | |

| | | | |

|Successful experience of bringing teams together and to managing | | | |

|activities for the project life cycle |Yes | |CV/Interview |

| | | | |

|Experience of successful marketing to both B2C and B2B markets nationally | | | |

|and internationally | | | |

| |Yes | |CV/Interview |

|Proven and demonstrable experience of developing integrated marketing | | | |

|plans utilising the full communications mix – with particular knowledge of| | | |

|digital marketing |Yes | |CV/Interview |

| | | | |

|Should be numerate and demonstrate business planning skills | | | |

| | | | |

|Significant experience of managing a team of marketers | | | |

| |Yes | |CV/Interview |

|Experience of brand management | | | |

| | | | |

| |Yes | |CV/Interview |

|Familiarity with the Higher Education sector | | | |

| | | | |

|Experience and understanding of student marketing |Yes | |CV/Interview |

| | | | |

| | | | |

| | |Yes |CV/Interview |

| | | | |

| | |Yes |CV/Interview |

|Planning and Organising: | | | |

| | | | |

|Able to plan and organise individual and team activity with an |Yes | |CV/Interview |

|appreciation of longer term issues, ensuring plans complement and feed | | | |

|into broader operational plans | | | |

| | | | |

|Strong project management skills and coordination of a number of | | | |

|stakeholders and simultaneous projects in sometimes complex relationships |Yes | |CV/Interview |

|and to multiple deadlines | | | |

| | | | |

|Ability to take strategic view in a fast-moving and dynamic environment | | | |

| | | | |

| |Yes | |CV/Interview |

|Ability to lead projects, driving activity to completion while managing | | | |

|detail, and reporting on progress to date | | | |

| | | | |

| |Yes | |CV/Interview |

| | | | |

|Problem Solving and Initiative: | | | |

| | | | |

|Able to use professional knowledge and experience to identify issues, |Yes | |CV/Interview |

|trends and problems and manage resources towards those goals | | | |

| | | | |

|Must be self-sufficient, capable of target setting and monitoring, | | | |

|actively seeking information from internal or external sources as required| | | |

| |Yes | |CV/Interview |

|Able to assess complex situations and provide solutions | | | |

| | | | |

|Experience in carrying out and interpreting market research and competitor| | | |

|analysis |Yes | |CV/Interview |

| | | | |

| | | | |

| |Yes | |CV/Interview |

|Management and Teamwork: | | | |

| | | | |

|Demonstrable ability to motivate, inspire and lead a high performing team.|Yes | |CV/Interview |

| | | | |

|Evidence of managing a team to ensure the successful delivery of | | | |

|objectives |Yes | |CV/Interview |

| | | | |

|Must be a team player able to work collaboratively with others to | | | |

|disseminate and share knowledge and information |Yes | |CV/Interview |

|Communicating and Influencing: | | | |

| | | | |

|Excellent presentation and interpersonal skills and an ability to |Yes | |Interview |

|persuade, influence and collaborate with a wide range of people of | | | |

|different backgrounds and expertise, internally and externally | | | |

| | | | |

|Excellent writing skills with ability to present complex issues in a | | | |

|focused, succinct, professional and persuasive manner | | | |

| |Yes | |CV/Interview |

| | | | |

| | | | |

|Other Skills and Behaviours: | | | |

| | | | |

|Computer literate |Yes | |CV |

| | | | |

|Strategic thinker |Yes | |CV/Interview |

| | | | |

|Self-motivated |Yes | |Interview |

| | | | |

|Creative and enthusiastic individual able to offer innovative new ideas |Yes | |Interview |

|Special Requirements: | | | |

| | | | |

|Occasional flexibility to work unusual hours and to travel |Yes | |Interview |

| | | | |

|Must be able to travel | | | |

| |Yes | |Interview |

Job Hazard Analysis Form - Appendix to Job and Person Specification

Please tick one of the following statements:

|This post is an office-based job with routine office hazards e.g. use of VDU (if ticked, no further information needs to be supplied)|√ |

|This post has some hazards other than routine office e.g. more than use of VDU | |

Please tick all those that apply, and put N/A if not applicable

|Environmental Exposures |O* |F |C |

|Outside work | | | |

|Extremes of temperature (e.g. fridge/ furnace) | | | |

|Potential for exposure to body fluids ## | | | |

|Noise (greater than 80 dba - 8 hrs twa) ## | | | |

|Exposure to hazardous substances (e.g. solvents, liquids, dust, fumes, biohazards). Specify | | | |

|…………………………………………………………. ## | | | |

|Frequent hand washing | | | |

|Ionising radiation. | | | |

| Equipment/Tools/Machines used | | | |

|Food Handling ## | | | |

|Driving university vehicles(e.g. car/van/LGV/PCV) ## | | | |

|Use of latex gloves (note: prohibited unless specific clinical necessity) ## | | | |

|Vibrating tools ( e.g. strimmers, hammer drill, lawnmowers) ## | | | |

|Physical Abilities | | | |

|Load manual handling. | | | |

|Repetitive Crouching/Kneeling/Stooping | | | |

|Repetitive Pulling/Pushing | | | |

|Repetitive Lifting | | | |

|Standing for prolonged periods | | | |

|Repetitive Climbing i.e. steps, stools, ladders | | | |

|Fine motor grips (e.g. pipetting) | | | |

|Gross motor grips | | | |

|Repetitive reaching below shoulder height | | | |

|Repetitive reaching at shoulder height | | | |

|Repetitive reaching above shoulder height | | | |

|Psychosocial Issues | | | |

|Face to face contact with public | | | |

|Lone working | | | |

|Shift work/night work/on call duties ## | | | |

O – Occasionally (up to 1/3 of time); F – Frequently (up to 2/3 of time); C – Constantly (more than 2/3 of time) ## denotes to HR the need for a full PEHQ to be sent to all applicants for this position.

|FOR SCHOOL/SERVICE USE ONLY |ResourceLink Post Number |

|Which post does this job report to | |

|Is this post a Line Manager? |Yes | |No | |

|If yes, which posts directly report into it? |ResourceLink Post Number |

|Post 1 | |

|Post 2 | |

|Post 3 | |

|Post 4 | |

|Post 5 | |

|Post 6 | |

|Post 7 | |

|Post 8 | |

|Please add additional rows as required |

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